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Simran Kaur

Updated on 21st March, 2024 , 14 min read

MBA in Marketing Management: Admission 2024, Colleges, Subjects, Jobs

Course

The full form of MBA in Marketing Management is Master of Business Administration in Marketing Management. It is a two-year postgraduate course. An MBA in Marketing Management focuses on advanced knowledge and skills in the field of marketing and includes marketing strategy, consumer behavior, market research, brand management, digital marketing, advertising, sales, and more. 

The admission into this course is done after students clear an entrance exam, followed by a group discussion and personal interview. MBA in Marketing Management entrance exam includes CAT, MAT, XAT, CMAT, NMAT and SNAP.

MBA in Marketing Management eligibility is a bachelor’s degree with a minimum of 50-55% marks from any stream with from a recognized university/college.

MBA in Marketing Management fees is INR 3 – 10 LPA. Some of the top MBA in Marketing Management colleges in India are Lovely Professional UniversityS. P. Jain Institute of Management and ResearchInstitute of Management Technology, IIM KozhikodeAmity UniversityKIIT School of Management, and Pondicherry University.

MBA in Marketing Management syllabus includes topics on Business Subjects, Marketing Foundation, Marketing Strategy, Market Analytics, Marketing Communication, Digital Marketing and Marketing Planning.

MBA in Marketing Management subjects includes topics such as Marketing Management, Managerial Economics, Financial Management, International Marketing, Pricing Strategies, Digital Marketing and Business Ethics.

MBA in Marketing Management jobs include Marketing Manager, Product Manager, Brand Manager, Market Research Analyst, Public Relations (PR) Manager, Entrepreneur, Consultant and E-commerce Manager. MBA in Marketing Management salary ranges from INR 5– 20 LPA.

Some of the top recruiters for this course are Unilever, Microsoft, Adobe, American Express, Amazon, Nestlé, Walmart, Google, Toyota, Dabur, and Deloitte. 

MBA in Marketing Management scope includes further studies such as PhD in Marketing, Executive MBA, Master’s in data Analytics and Master's in Customer Service. 

All about MBA:

MBA in Marketing Management: Course Details 

MBA-in-Marketing-Management

Details

Particulars

Course Name

MBA in Marketing Management

Course Level

Postgraduate

Course Full Form

Master of Business Administration in Marketing Management

Course Duration

2 Years

Course Types

Full time/Distance Education

Admission Process

Merit and Entrance Based

Eligibility Criteria

Bachelor’s degree with a minimum of 50-55% marks from any stream with from a recognized university/college.

Entrance Exams

CAT, MAT, XAT, CMAT, NMAT and SNAP.

Course Fees

3 – 10 LPA

Top Colleges

Lovely Professional UniversityS. P. Jain Institute of Management and ResearchInstitute of Management Technology, IIM KozhikodeAmity UniversityKIIT School of Management, and Pondicherry University.

Average Salary in India

INR 5 – 20 LPA

Syllabus

Business Subjects, Marketing Foundation, Marketing Strategy, Market Analytics, Marketing Communication, Digital Marketing and Marketing Planning.

Subjects

Marketing Management, Managerial Economics, Financial Management, International Marketing, Pricing Strategies, Digital Marketing and Business Ethics.

Scope

PhD in Marketing, Executive MBA, Master’s in data Analytics and Master's in Customer Service

Job Profiles

Marketing Manager, Product Manager, Brand Manager, Market Research Analyst, Public Relations (PR) Manager, Entrepreneur, Consultant and E-commerce Manager.

Top Recruiters

Unilever, Microsoft, Adobe, American Express, Amazon, Nestlé, Walmart, Google, Toyota, Dabur, and Deloitte.

More MBA Courses: 

MBA International Business

MBA Finance

MBA Hotel Management

MBA Banking and Finance

MBA Business Analytics

MBA Aviation Management

MBA Digital Marketing

MBA Biotechnology

MBA Data Science

MBA Agriculture

MBA General Management

MBA Event Management

Executive MBA

MBA Agriculture

What is MBA in Marketing Management?

An MBA in Marketing Management is a specialized Master of Business Administration program that focuses on developing the knowledge, skills, and expertise required for careers in marketing and related fields. This program is designed to prepare individuals for leadership roles in marketing, sales, brand management, advertising, and other areas of marketing and business development. 

Why pursue MBA in Marketing Management?

Pursuing an MBA in Marketing Management can offer several significant advantages and benefits. Here are some reasons why individuals should choose this course: 

  • High Salary: Graduates with an MBA in marketing tend to earn higher salaries compared to those with other specializations due to the high demand. 
  • Specialized Expertise: This program provides specialized knowledge about market research, consumer behavior, brand management, digital marketing, and more, making one an asset to organizations.
  • Networking Opportunities: MBA programs often provide opportunities to network with peers, faculty, and industry professionals which helps in building a strong professional network. 
  • Global Perspective: This course offers a global perspective on marketing, allowing one to understand international markets and diverse consumer behaviors.
  • Career Flexibility: MBA in Marketing Management allows one the flexibility to work in a wide range of industries and sectors such as technology, healthcare, finance, retail, and more.

Who Should pursue MBA in Marketing Management?

  • Bachelor’s degree with a minimum of 50-55% marks from any stream with from a recognized university/college.
  • If one is passionate about marketing, advertising, branding, and consumer behaviour. 
  • Mid-career marketing professionals who want to advance to higher-level positions and enhance their leadership and strategic skills. 
  • People with a penchant for data analysis and market research can thrive in marketing roles. 
  • If one has a creative flair and enjoy developing innovative marketing ideas, this program can help you refine and apply your skills.
  • Individuals working in sales, public relations, advertising, or related fields who want to expand their career prospects and take on broader marketing responsibilities.

MBA in Marketing Management: Course Duration

The duration of MBA in Marketing Management in India is 2 years, which is divided into 4 semesters. However, the exact duration may vary depending on the university or institution offering the course. MBA in Marketing Management in distance education programs may have a longer duration, up to 5 years, compared to the regular full-time course.

MBA in Marketing Management: Course Types 

MBA in Marketing Management is offered to students in two modes that can be pursued full-time or via distance education.  

  • MBA in Marketing Management Full-time: Regular MBA in Marketing Management programs are courses that are typically completed within a duration of two years. This program involves attending classes, field work, and research projects. Full-time courses often provide a more immersive learning experience and are ideal for individuals who want to pursue a career in the event industry and take on leadership roles. 
  • MBA in Marketing Management Distance Education: This option is available for students who cannot pursue this course on a full-time basis due to personal or professional commitments and require flexibility in choosing their study time. Distance learning programs utilize online platforms, study materials, and virtual interactions to deliver course content. Students can access lectures, submit assignments, and participate in discussions remotely.

Further Reading: MBA in IGNOU

MBA in Marketing Management: Fees

MBA in Marketing Management in India normally costs anywhere between INR 3 – 10 LPA. Depending on the university, college, and region, different MBA in Marketing Management programs may have different costs. Given below is an overview of the fees for this course. 

  • Government Colleges/Universities: In comparison to private colleges, the cost of an MBA in Marketing Management at government institutions is significantly lower. The annual fees for students in the general category might be anywhere from INR 1 – 6 Lakhs per year. 
  • Private Colleges/Universities: The fee in a private institution is generally higher and can also vary depending on the college's standing and location. The costs typically range from INR 4 - 25 Lakhs or more.

Note: Students in the reserved categories (SC/ST/OBC/EWS) may pay less in tuition or be eligible for fee exemptions or grants in both government and private institutions.

Read more: IIM Ahmedabad MBA Course & Fee Structure 

MBA in Marketing Management: Colleges

Given below is a list of the top colleges that offer MBA in Marketing Management in India along with their fees:

Name of the College/University

Location

Average Annual Fees

Great Lakes Institute of Management

Chennai

INR 16 LPA

SP Jain Institute of Management and Research

Mumbai

INR 18.65 LPA

National Institute of Technology

Trichy

INR 1.30 LPA

Indian Institute of Management

Udaipur

INR 4.20 LPA

Indian Institute of Management

Tiruchirappalli

INR 5.50 LPA

Indian Institute of Management

Indore

INR 7.50 LPA

Department of Management Studies, IIT Madras

Chennai

INR 4 LPA

Department of Management Studies - IIT Roorkee

Roorkee

INR 4.10 LPA

Department of Management Studies - IIT Kharagpur

Kharagpur

INR 5 LPA

MBA in Marketing Management: Colleges in India

Given below are the Top MBA Colleges in Indiastate-wise and city-wise: 

Top MBA Colleges in India (State-wise)

Top MBA Colleges in India (City-wise)

Top MBA Colleges in Haryana

Top MBA Colleges in Delhi

Top MBA Colleges in Uttar Pradesh

Top MBA Colleges in Mumbai

Top MBA Colleges in Maharashtra

Top MBA Colleges in Chennai

Top MBA Colleges in Tamil Nadu

Top MBA Colleges in Bangalore

Top MBA Colleges in Punjab

Top MBA Colleges in Pune

Top MBA Colleges in West Bengal

Top MBA Colleges in Hyderabad

Top MBA Colleges in Kerala

Top MBA Colleges in Kolkata

Top MBA Colleges in Rajasthan

Top MBA Colleges in Lucknow

MBA in Marketing Management: Admission Process

It is highly recommended that aspirants score well in their undergraduate examinations and prepare well for the entrance exam. Given below is an overview of the admission process for MBA in Marketing Management: 

  • An aspirant should score more than 50-55% marks in their undergraduate examinations to be applicable for MBA in Marketing Management. 
  • Apply to the desired college through their official website or by physically visiting the institution and filling out the application form.
  • Make sure to check the eligibility criteria and have all the required documents (10th and 12th Certificates, Undergraduate degree, Aadhar Card, Photographs etc.) in hand.  
  • Once the form is complete, the candidate will be asked to pay a minimal amount of application fee. 
  • The University may conduct CAT, MAT, XAT, CMAT, NMAT and SNAP etc, or any state/national level entrance exam which the candidate must clear.
  • It is advised to check the website regularly for updates on the admit card, entrance exam and entrance exam syllabus. 
  • Admit cards will be issued to all the eligible students which will have important information such as the date of the examination, examination center and timings. 
  • The college/university will then publish lists according to their cutoff and seat availability. 
  • Some Universities may conduct a Group Discussion followed by a Personal Interview to filter potential students. 
  • If selected, a candidate should pay the course fee as soon as possible and attend the orientation/counselling organized by the college for further information.

Also Read: MBA List of Group Discussion Topics Do’s & Don’t & Tips

MBA in Marketing Management: Eligibility 

  • Bachelor’s degree with a minimum of 50-55% marks from any stream with from a recognized university/college.
  • Some MBA in Marketing Management programs may prefer candidates with relevant work experience in the events industry or related fields. 
  • Aspirants have to clear an entrance exam (CAT, MAT, XAT, CMAT, NMAT and SNAP) to be eligible for MBA in Marketing Management.
  • Finally, candidates may be called for a personal interview or group discussion round as part of the selection process. 

Also Read: Bachelor of Management Studies

MBA in Marketing Management: Entrance Exams

MBA in Marketing Management entrance exam in India is often composed of multiple-choice questions (MCQs) that test the candidates Quantitative Aptitude, Verbal Ability, Logical Reasoning, Data Interpretation and normally lasts 2-3 hours, with the total number of questions and marks varying depending on the institution. In some colleges or institutions, there might be negative marking as well.

Given below are the details of some of the entrance exams conducted by various universities, along with their details: 

Name of the Exam

Registration Date  

Exam Date 

CAT 

21st September, 2023

26th November, 2023

MAT

3rd December, 2023 (IBT)

5th December, 2023  (PBT)

6th December, 2023 (IBT)

28th November, 2023  (CBT)

11th December, 2023  (CBT)

14th December, 2023 (IBT)

3rd December, 20233rd December, 2023 (CBT)

6th December, 2023 (IBT)

9th December, 2023 (IBT)

9th December, 2023 (PBT)

16th December, 2023  (CBT)

17th December, 2023 (IBT)

SNAP

23rd November, 2023

10th December, 2023 

17th December, 2023 

22nd December, 2023 

IIFT

1st July, 2023 - 16th December, 2023

1st week of January, 2024

IBSAT

16th December, 2023

To be Announced 

CMAT

2nd Week of February 2024

April - May, 2024

MAH CET

3rd Week of February, 2024 - 3rd Week of March, 2024 

23rd March & 24th March, 2024

NMAT

10th October, 2023

October 10 - December 19, 2023

ATMA

4th Week of December 2023

4th Week of February 2024

XAT 

30th November, 2023

7th January, 2024

MBA in Marketing Management: Entrance Exam Syllabus

MBA in Marketing Management entrance exam syllabus may vary slightly depending on the college or university. However, here are some common topics that are usually included in the exam:

Subjects

Topics

Marketing and Business Awareness

Marketing Concepts, Marketing Mix (4Ps), Basic Business Knowledge, Marketing Strategies, Market Research and Consumer Behavior

Quantitative Aptitude

 

Arithmetic, Geometry, Number Systems, Percentage, Profit and Loss, Time and Work, Time-Speed-Distance.

Verbal Ability

Reading Comprehension, Grammar, Vocabulary, Sentence Correction, Para-Jumbles, etc.

Logical Reasoning

 

Puzzles, Seating Arrangements, Syllogisms, Analogies, Coding-Decoding, Data Sufficiency, etc.

Data Interpretation

Data from charts, graphs, and tables.

General Awareness

 

General Knowledge, current affairs, and business-related.

Analytical Writing Assessment (AWA)

Write Essays on given topics to demonstrate their analytical and writing skills.

MBA in Marketing Management: Subjects 

An overview of the common topics covered in an MBA in Marketing Management is provided below:

Subjects

Topics

Marketing Management

Marketing concepts and fundamentals

Marketing strategies and planning

Marketing mix (4Ps: Product, Price, Place, Promotion)

Market segmentation and targeting

Marketing research and data analysis

Marketing metrics and performance evaluation

Consumer Behavior

Psychological factors influencing consumer decisions

Social and cultural influences on consumer behavior

Consumer decision-making processes

Consumer perception and attitude formation

Marketing Research

Research methodologies and techniques

Data collection and analysis

Market analysis and competitive intelligence

Research report writing and presentation

Brand Management

Brand identity and positioning

Brand equity and brand valuation

Brand extension and brand revitalization

Brand loyalty and customer engagement

Advertising and Promotion

Advertising strategies and campaigns

Media planning and buying

Integrated marketing communications (IMC)

Creative advertising techniques and copywriting

Digital Marketing

Search engine optimization (SEO)

Search engine marketing (SEM)

Social media marketing

Email marketing and automation

Content marketing and blogging

Web analytics and data-driven decision-making

Sales Management

Sales strategies and tactics

Sales team organization and management

Sales forecasting and budgeting

Salesforce automation and CRM tools

Product Management

Product development and innovation

Product life cycle management

Pricing strategies and product pricing

New product launch and market entry

Market Strategy

Competitive analysis and positioning

Market entry strategies (e.g., penetration, diversification)

Marketing in a global context

Strategic planning and execution

International Marketing

Global market assessment and selection

International market entry modes

Cross-cultural marketing considerations

International marketing research

Marketing Analytics

Data analytics tools and techniques

Marketing dashboards and KPIs

A/B testing and experimentation

Customer segmentation and predictive modeling

Must Read: BSc Agriculture Syllabus & Subjects 

MBA in Marketing Management: Syllabus 

MBA in Marketing Management syllabus will vary from college to college; however, given below is an overview of the topics in each semester and year:

MBA in Marketing Management Syllabus: 1st Year

Semester – 1

Semester – 2

Marketing Management

Marketing Research

Financial Accounting

Managerial Accounting

Managerial Economics

Human Resource Management

Organizational Behavior

Operations Management

Business Communication

Business Law

Quantitative Techniques for Business

Managerial Skills Development

Business Ethics

Corporate Social Responsibility

 

MBA in Marketing Management Syllabus: 2nd Year

Semester – 3

Semester – 4

Sales and Distribution Management

Supply Chain Management

Consumer Behavior

Entrepreneurship and Innovation

Advertising and Brand Management

Strategic Marketing Management

Product and Brand Management

Marketing Analytics

Digital Marketing

Retail Management

International Marketing

Services Marketing

CRM and Relationship Marketing

Internship/Summer Project

Detailed Syllabus and Subjects: MBA Finance

Detailed Syllabus and Subjects: MBA HR (Human Resources)

MBA in Marketing Management: Recommended Books 

Given below are the names of some recognized books along with their authors in the field of Marketing that a candidate must read to gain further knowledge in the course: 

Name of the Book

Author’s Name

Marketing Management

Rajan Saxena

Marketing Management: Text and Cases

V.S. Ramaswamy and S. Namakumar

Marketing Analytics: A Practical Introduction

Divya Ramachandran

Retailing in India: A Strategic Approach

Arvind K. Birdie

Customer Relationship Management: Concepts and Cases

V. Kumar

Blue Ocean Strategy

W. Chan Kim and Renée Mauborgne

Principles of Marketing

Philip Kotler and Gary Armstrong

Marketing Management

Philip Kotler and Kevin Lane Keller

Marketing Research

Alvin C. Burns and Ronald F. Bush

Building Strong Brands

David A. Aaker

MBA in Marketing Management: Jobs 

An MBA in Marketing Management opens a wide range of job opportunities in marketing, sales, advertising, brand management and related fields. Given below is an overview of some of the key job roles that MBA in Marketing Management graduates can explore:

Job Profile

Description

Brand Manager

Brand managers work on building brand awareness, maintaining brand consistency, and ensuring the brand resonates with the target audience.

Product Manager

Product managers work closely with cross-functional teams to define product features, pricing, and positioning.

Marketing Manager

Marketing managers analyze market trends, identify target audiences, and create strategies to reach and engage customers effectively.

Digital Marketing Manager

Digital marketing managers focus on online marketing strategies, including SEO, SEM, social media marketing, content marketing, and email marketing.

Advertising Manager

Advertising managers work with advertising agencies to create and implement effective advertising strategies across various media channels.

Market Research Analyst

Market research analysts collect and analyze data about consumer preferences, market trends, and competitor activities.

Sales Manager

Sales managers develop sales strategies, set quotas, and provide sales training and guidance to their teams.

Media Planner

Media Planners allocate advertising budgets, negotiate media buying, and track the performance of media campaigns.

Public Relations Manager

PR managers create and implement PR strategies to maintain a positive reputation and handle crisis communication when necessary.

Retail Marketing Manager

Retail marketing manage in-store promotions, visual merchandising, and customer engagement initiatives.

E-commerce Marketing Manager

E-commerce marketing managers optimize websites for conversions, manage online advertising, and analyze e-commerce performance.

Market Analyst

Market analysts evaluate market conditions, trends, and competitive landscapes to provide insights and recommendations to the marketing team.

Customer Relationship Manager

CRM managers aim to build and maintain strong customer relationships to enhance loyalty and retention.

Content Marketing Manager

Content marketing managers produce valuable content, such as blog posts, videos, and ebooks, to attract and engage customers.

Social Media Manager

Social media managers create content, engage with followers, and analyze social media metrics.

Must Read: MBA Finance Jobs

MBA in Marketing Management: Salary 

MBA in Marketing Management salary ranges from INR 5 –20 LPA. This can vary widely based on factors such as job role, years of experience, geographical location, company size, and industry sector. Below is a general salary overview for some key job roles in holding an MBA in Marketing Management:

Job Profile

Average Salary

Brand Manager

INR 6 – 15 LPA

Product Manager

INR 8 – 20 LPA

Marketing Manager

INR 7 – 18 LPA

Digital Marketing Manager

INR 5 – 15 LPA

Advertising Manager

INR 4 – 15 LPA

Market Research Analyst

INR 4 – 10 LPA

Sales Manager

INR 6 – 20 LPA

Media Planner

INR 4 – 12 LPA

Public Relations Manager

INR 5 – 15 LPA

Retail Marketing Manager

INR 4 – 12 LPA

E-commerce Marketing Manager

INR 6 – 18 LPA

Market Analyst

INR 4 – 12 LPA

Customer Relationship Manager

INR 5– 15 LPA

Content Marketing Manager

INR 4 – 20 LPA

Social Media Manager

INR 4 – 12 LPA

Related Article: BSc Agriculture Jobs & Salary

MBA in Marketing Management: Top Recruiters

Given below is a list of the top recruiters for MBA in Marketing Management graduates in India: 

Employment Field

Top Recruiters

Fast-Moving Consumer Goods (FMCG) Companies

Hindustan Unilever Limited (HUL), Procter & Gamble (P&G), Nestlé, ITC Limited, Colgate-Palmolive, PepsiCo, Coca-Cola, Johnson & Johnson

Technology and E-commerce Companies

Amazon, Google, Facebook, Microsoft, Adobe, Flipkart, Snapdeal, Paytm, Ola, Uber

Retail Companies

Reliance Retail, Future Group, Shoppers Stop, Aditya Birla Retail, Amazon India, Walmart India

Automobile Companies

Tata Motors, Mahindra & Mahindra, Maruti Suzuki, Hyundai Motor India

Telecommunication Companies

Bharti Airtel, Vodafone Idea, Reliance Jio

Banking and Financial Services

HDFC Bank, ICICI Bank, Axis Bank, Standard Chartered, Kotak Mahindra Bank, American Express, Citibank

Consulting Firms

McKinsey & Company, Boston Consulting Group (BCG), Bain & Company, Deloitte, Accenture, KPMG, PwC

Pharmaceutical Companies

Sun Pharmaceutical Industries, GlaxoSmithKline Pharmaceuticals, Cipla, Dr. Reddy's Laboratories

Media and Entertainment Companies

The Walt Disney Company, Viacom18, Zee Entertainment Enterprises, Sony Pictures Networks India, Times Group

MBA in Marketing Management: Skills

An MBA in Marketing Management equips graduates with a diverse skill set that combines general business management skills with specialized knowledge in behavior, market research, brand management, digital marketing, advertising, sales, and more. Here are some of the key skills that MBA in  Marketing Management graduates typically acquire:

Market Research

Attention to Detail

Marketing Automation

Data Analytics

Communication

Leadership

Global Perspective

Data Analysis

Marketing

Time Management

Brand Management

Problem Solving Skills

Creativity

Legal Knowledge

Ethical Awareness

Environment Sustainability

Team Management

Innovation

Advertising and Promotion

Market Strategy

MBA in Marketing Management: Scope

MBA in Marketing Management scope includes various further study options for graduates in India. Some of the popular ones are:

  • PhD in Marketing
  • Master's in Digital Marketing,
  • Master's in Brand Management
  • Master's in Marketing Analytics

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Frequently Asked Questions

What is MBA in Marketing Management?

An MBA in Marketing Management focuses on advanced knowledge and skills in the field of marketing and includes marketing strategy, consumer behavior, market research, brand management, digital marketing, advertising, sales, and more.

What is the full form of MBA?

The full form of MBA is Master of Business Administration.

Why pursue MBA in Marketing Management?

Pursuing an MBA in Marketing Management can offer several significant advantages and benefits such as High Salary, Networking Opportunities, Specialized Expertise, Global Perspective and Career Flexibility.

What are the MBA in Marketing Management Subjects?

MBA in Marketing Management subjects includes topics such as Marketing Management, Managerial Economics, Financial Management, International Marketing, Pricing Strategies, Digital Marketing and Business Ethics.

What is the MBA in Marketing Management Syllabus?

MBA in Marketing Management syllabus includes topics on Business Subjects, Marketing Foundation, Marketing Strategy, Market Analytics, Marketing Communication, Digital Marketing and Marketing Planning.

What are the MBA in Marketing Management Colleges?

Some of the top MBA in Marketing Management colleges in India are Lovely Professional University, S. P. Jain Institute of Management and Research, Institute of Management Technology, IIM Kozhikode, Amity University, KIIT School of Management, and Pondicherry University.

What is the MBA in Marketing Management Course Duration?

MBA in Marketing Management is a two-year postgraduate course.

What is the MBA in Marketing Management Salary?

MBA in Marketing Management salary ranges from INR 5– 20 LPA.

What is the MBA in Marketing Management Fees?

MBA in Marketing Management fees is INR 3 – 10 LPA.

What are the MBA in Marketing Management Jobs?

MBA in Marketing Management jobs include Marketing Manager, Product Manager, Brand Manager, Market Research Analyst, Public Relations (PR) Manager, Entrepreneur, Consultant and E-commerce Manager.

Name some top recruiters for MBA in Marketing Management?

Some of the top recruiters for this course are Unilever, Microsoft, Adobe, American Express, Amazon, Nestlé, Walmart, Google, Toyota, Dabur, and Deloitte.

What is the MBA in Marketing Management Scope?

MBA in Marketing Management scope includes further studies such as PhD in Marketing, Executive MBA, Master’s in data Analytics and Master's in Customer Service.

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