MBA Marketing: Fees, Subjects, Syllabus, Salary, Admission 2026, Exams, Jobs and More

MBA Marketing, Duration - 2 Years

Is this course a right fit? Check Eligibility

Sudeep Singh
Sudeep Singh

Table of Content

An MBA in Marketing is about much more than the sales of olden days; Now, it's about creating consumer experiences in a $5.3 trillion economy, one that sees 30% annual growth in digital marketing. As AI transforms engagement and companies run marathons in the race of digital transformation (73% of Indian companies have digital transformation as a priority), this specialisation teaches you to spearhead omnichannel strategies, decode data-driven stories, and create the brands of tomorrow.

An MBA in Marketing is a 2-year PG program that merges core business principles with advanced marketing leadership skills. You'll master end-to-end consumer engagement – from planning campaigns to analyzing market data and leading revenue-driven teams across digital and traditional channels.

To pursue this degree at top Indian institutions like IIMs or FMS Delhi, you need a bachelor's degree with 50% + marks and competitive scores in national exams (CAT/ XAT/ SNAP). Choose from flexible formats: Full-time courses (INR 8-25L at premier institutes), Part-time (INR 4-15L), or Online/Distance options (INR 2-7L).

Graduates unlock dynamic careers beyond traditional sales roles, such as Brand Managers driving FMCG innovations, Digital Strategists scaling e-commerce giants, or Market Research Leads shaping banking/fintech products across India’s INR 35,000 crore digital marketing ecosystem.

 

Why MBA Marketing Matters Now

  • The Indian digital marketing industry is expected to reach INR 35,000 crore by 2026 (CAGR 27.4%) and require 3 million professionals by 2028.
  • Top IIM alumni demand INR 25-35 LPA average packages, while specialised institutes, such as MICA, place 45% of their students into Digital Leadership roles that’ll earn 73% more than management salaries for a Bachelor’s too.
  • Contemporary curricula pivot from conventional advertising to AI-based optimization, consumer neuroscience, and sustainable branding, while responding to trends such as hyper-personalization and ESG-oriented marketing.

 

MBA Marketing Highlights

Course ParticularsDetails
MBA Marketing Full NameMaster's in Business Administration Marketing
MBA Marketing Duration2 Years
MBA Marketing EligibilityGraduation with 50 - 60% aggregate marks
MBA Marketing Entrance ExamCAT, NMAT, XAT, MAT, SNAP, and CMAT
MBA Marketing Admission ProcessExam, GD, WAT, PI
MBA Marketing Fees in Government CollegesINR 1 Lakhs to 16 Lakhs (approx.)
MBA Marketing Fees in Private CollegesINR 2 Lakhs to 28 Lakhs (approx.)
  • IIMs MBA Marketing Fees
INR 16 Lakhs to INR 27 Lakhs
  • XLRI MBA Marketing Fees
INR 19.8 Lakhs to INR 28.60 Lakhs
  • SPJIMR MBA Marketing Fees
INR 24 Lakhs
  • GIM Goa MBA Marketing Fees
INR 24 Lakhs
MBA Marketing Top CollegesIIMA, IIM Kozhikode, SPJUMR, XLRI Jamshedpur, IIM Bengaluru, IMT Ghaziabad, etc
MBA Marketing Top Job RolesBrand Manager, Marketing Manager, Market Research Analyst, Digital Marketing Manager, Sales Manager, Product Manager, and Business Development Manager
MBA Marketing Average SalaryINR 3 LPA- INR 12 LPA
MBA Marketing Top Recruiters
  • Amazon
  • Deloitte
  • ICICI Bank
  • Infosys
  • JPMorgan Chase
  • Accenture
  • Apple
  • Google
  • Microsoft

 

MBA Marketing Syllabus and Subjects

This 2-year program combines the essential business fundamentals with in-depth marketing expertise. It starts with core management principles and gradually moves into advanced topics like strategic marketing, consumer psychology, digital channels, and leadership skills. Along the way, you'll work on hands-on projects, dive into real-world case studies, and gain valuable industry exposure.

 

Semester

Core Subjects

Description

I

Financial Management

Capital budgeting, financial planning, risk analysis.

Business Environment

Macroeconomic factors, policies, global market dynamics.

Managerial Economics

Microeconomic principles for business decision-making.

Management Concepts

Organizational behavior, leadership theories, structure.

Statistical Analysis & Operations Research

Data-driven modeling, optimization, forecasting.

Managerial Communication

Business writing, presentations, negotiation skills.

Quantitative Techniques

Analytical tools for business problem-solving.

II

Marketing Management

Segmentation, targeting, positioning, marketing mix (4Ps).

Cost & Management Accounting

Budgeting, cost control, performance evaluation.

Advertising Management

Campaign strategy, media planning, ROI measurement.

Consumer Behaviour

Psychological/social factors driving purchase decisions.

Accounting & Managerial Decisions

Financial statement analysis for strategy.

Production & Operations Management

Process optimization, supply chain basics.

Human Resource Management

Talent acquisition, performance management.

III

E-Commerce

Digital business models, online marketing, payment systems.

Retail Management

Store operations, merchandising, omnichannel strategies.

Industrial Marketing

B2B marketing, key account management.

Strategic Management

Competitive analysis, long-term planning.

Service Marketing & CRM

Service quality, customer retention, loyalty programs.

International Business

Global trade, cross-cultural marketing.

Entrepreneurship Development

Business planning, startup financing.

IV

Total Quality Management

Quality standards (e.g., Six Sigma), process improvement.

Management Information System

Tech infrastructure for data-driven decisions.

Management Control Systems

Performance monitoring, governance.

Product & Brand Management

Lifecycle management, brand equity, portfolio strategy.

Integrated Marketing Communication

Synergizing advertising, PR, digital, sales promotion.

Sales & Distribution Management

Channel design, sales force optimization.

Logistics & Supply Chain Management

Inventory, warehousing, transportation, SCM tech.

 

MBA Marketing Subjects

The MBA in Marketing curriculum is designed to provide students with a strong foundation in both general management and core marketing principles. The course is typically divided into core subjects that build managerial fundamentals and elective subjects that allow students to specialize in specific areas of marketing. These subjects are supported by a wide range of recommended books and case studies, ensuring both theoretical and practical learning.

Core Subjects

Elective Subjects

Management Concepts

Advertising Management

Management Information Systems

International Marketing

Marketing Management

Business Marketing Operations

Accounting and Managerial Decisions

New Product Development and Marketing

Strategic Management

Integrated Marketing Communications

Human Resource Management

Salesforce Management

Business Environment

Marketing Research

 

Types of MBA Marketing Courses

Type

Eligibility

Duration

Full-time MBA Marketing

Graduation with minimum 50% + CAT/MAT/other entrance exam scores

 2 years

Part-time MBA Marketing

Graduation + 2–3 years work experience + written test/ PI/ GD

 2–3 years

Distance MBA Marketing

Graduation with 50% + CAT/MAT/GATE or university-level exam (or merit-based)

 2 years

Online MBA Marketing

Graduation with 50% (45% for SC/ST) in any discipline

 2 to 4 years (flexible)

 

MBA Marketing Fees in Top 10 Colleges

Fresh MBA Marketing graduates from top institutes like IIMs can earn starting salaries ranging from INR 15 LPA to INR 25 LPA. In comparison, those from tier 2 or 3 colleges typically see average packages between INR 5 LPA and INR 10 LPA.

Candidates can also opt for the Online mode through various platforms that offer practical, industry-aligned training with high ROI, making them a solid alternative. The sharp salary and ROI gap between top and lower-tier colleges is mainly due to factors like brand reputation, alumni networks, and corporate ties.

College Name

Course

Total Fees

Admission Process

Avgerage Package

IIM Ahmedabad

 PGP (2 Years)

 INR 24.61 Lakhs

 CAT + PI

INR 34.36 LPA

IIM Bangalore

 PGP (2 Years)

 INR 24.5 Lakhs

 CAT/ GMAT + PI

INR 35.51 LPA

IIM Calcutta

 PGP (2 Years)

 INR 31 Lakhs

 CAT + PI

INR 35.07 LPA

ISB Hyderabad

 PGP (1 Year)

 INR 42.4 Lakhs

 GMAT/ GRE + PI

INR 34.07 LPA

IIM Lucknow

 MBA (2 Years)

 INR 9.2L–INR 26.05 Lakhs

 CAT + PI

INR 29 LPA (Median)

XLRI Jamshedpur

 PGDM (2 Years)

 INR 28.6 Lakhs

 XAT/ GMAT + PI

INR 25.95 LPA

FMS Delhi

 MBA (2 Years)

 INR 1.92 Lakhs

 CAT + PI

INR 34.10 LPA

IIM Kozhikode

 MBA (2 Years)

 INR 20.5 Lakhs

 CAT/ GMAT + PI + WAT

INR 31.02 LPA

IIM Indore

 PGP (2 Years)

 INR 21.17 Lakhs

 CAT/ GMAT + PI + WAT

INR 24.09 LPA

SPJIMR Mumbai

 PGDM (2 Years)

 INR 24 Lakhs

 CAT/ GMAT + PI + GI

INR 33 LPA

MICA Ahmedabad

 PGDM (Comm.)

 INR 26 Lakhs

 CAT/ XAT + MICAT

INR 20 LPA

IMT Ghaziabad

 PGDM (2 Years)

 INR 24 Lakhs

 CAT/ XAT/ GMAT

INR 16 LPA

GIM Goa

 PGDM (2 Years)

 INR 24 Lakhs

 CAT/ XAT/ GMAT

INR 15 LPA

 

MBA Marketing Eligibility Criteria

To get into an MBA in Marketing in 2025, you usually need to check your eligibility criteria for various IIMs and other B-Schools:

  • First, you should own a three-year or longer bachelor's degree from a university that's officially recognized; it can be in arts, science, commerce, or even engineering.
  • Second, your overall marks need to hit at least 50 percent on the transcript, the equal CGPA; candidates from SC, ST, or PwD groups need a slightly lower bar, 45 percent.
  • Final-year students can also jump in, as long as they finish their degree and hand in evidence to the college before the MBA classes kick off.
  • Next, you must crack one big entrance test, whether that's the CAT, XAT, MAT, CMAT, SNAP, NMAT, or even a state exam, and score high enough to earn a call.
  • If you pass all those gates, schools usually invite you to a Group Discussion and a Personal Interview, where they look for your poise, ideas, and team spirit.
  • Regular MBA tracks do not always ask for work experience, yet some executive or niche programs might prefer candidates with one to four years on the clock.

College

Eligibility Criteria

IIMs

Bachelor’s degree with minimum 50% marks (45% for SC/ST); valid CAT score required

IITs

Bachelor’s degree with 60% marks (55% for SC/ST/PwD); admission through CAT

Jamia Millia Islamia

Graduation in any discipline with at least 50% aggregate

Chandigarh University (CU)

Bachelor’s degree with 50% marks; CA/ICWA graduates also eligible

Management Development Institute (MDI)

Bachelor’s degree (min. 3 years) with 50% marks from AICTE/AIU/UGC recognized university

 

MBA Marketing Admission Process 2026

Admissions for the MBA in Marketing batch of 2025 are now open, and national entrance tests like CAT, MAT, and XAT are already in progress. To be considered, candidates need a bachelor's degree with at least 50 per cent marks and a competitive score on one of the big exams-CAT, XAT, NMAT, MAT, SNAP, or CMAT.

The program comes in several modes: Full-time, Part-time, Distance, and Online. The Tuition fee ranges from around 2 lakh to 20 lakh rupees. The MBA Marketing graduates typically start as sales executives or managers in sectors like FMCG, retail, tourism, banking, and media, with average starting pay between 4.2 lakh and 6.8 lakh rupees per year.

Students interested in an MBA in Marketing can apply to a wide range of private and government colleges, with the general admission process being similar across institutions.

  • Candidates should first shortlist their preferred colleges and check the specific entrance exam and eligibility criteria.
  • Must require a bachelor’s degree with at least 50% marks (45% for reserved categories) from a recognized university.
  • After confirming eligibility, applicants must fill out and submit the application form, along with the required fee.
  • Prepare for and appear in entrance exams such as CAT, MAT, XAT, NMAT, SNAP, or CMAT.
  • Await exam results and, if shortlisted, complete the further selection processes like Group Discussions and Personal Interviews.

 

MBA Marketing Entrance Exam Dates

Entrance Exam

Exam Dates

CAT 2025

 Nov '25 (Tentative)

MAT 2025 PBT

 09 Mar '25

MAT 2025 CBT

 23 Mar '25

CMAT 2025

 Jan '26 (Tentative)

XAT 2025

 Jan '26 (Tentative)

ATMA 2025

 May (Tentative)

MAH CET 2025

 01 Apr '25 - 03 Apr '25

TANCET 2025

 22 Mar '25

KMAT 2025

 Sep '25 (Tentative)

IBSAT 2025

 Dec '25 (Tentative)

NMAT 2025

 Nov '25 (Tentative)

SNAP 2025

 Dec '25 (Tentative)

 

Top Colleges for MBA Marketing

Marketing continues to be the most popular MBA specialization in India, drawing applicants eager for a career that is both in demand and adaptable across sectors. The average Tuition Fee for the MBA in Marketing ranges between ₹5 lakh and ₹15 lakh. Gaining admission still means facing entrance tests such as CAT, XAT, or CMAT, followed by group discussions and personal interviews, a routine gate-keeping step at most private B-schools.

The degree's image as a ticket to generous pay and swift advancement helps maintain its leading position. Top private colleges nationwide now offer the track either as an MBA degree or as a postgraduate diploma in management PGDM, training students for roles in brand strategy, digital marketing, and market analytics.

College

Fees (Approx.)

IIM Ahmedabad

 ₹25 Lakh

IIM Bangalore

 ₹24.5 Lakh

IIM Calcutta

 ₹31 Lakh

SPJIMR Mumbai

 ₹24 Lakh

ISB Hyderabad

 ₹42 Lakh

MDI Gurgaon

 ₹25 Lakh

XLRI Jamshedpur

 ₹25.8 Lakh

IIM Lucknow

 ₹20.7 Lakh

FMS Delhi

 ₹2 Lakh

MICA Ahmedabad

 ₹23 Lakh

IIM Kozhikode

 ₹22.5 Lakh

IIM Indore

 ₹25 Lakh

IIFT Delhi

 ₹21.77 Lakh

JBIMS Mumbai

 ₹6 Lakh

SIBM Pune

 ₹22.20 Lakh

IMT Ghaziabad

 ₹21.5 Lakh

NMIMS Mumbai

 ₹23.90 Lakh

XIMB

 ₹19.3 Lakh

 

Top Non-IIM Colleges for MBA in Marketing

College Name

Location

FMS Delhi

 Delhi

MDI Gurgaon

 Gurgaon

MICA Ahmedabad

 Ahmedabad

ISB Hyderabad

 Hyderabad

IIFT Delhi

 Delhi

XLRI Jamshedpur

 Jamshedpur

IMT Ghaziabad

 Ghaziabad

SPJIMR Mumbai

 Mumbai

SIBM Pune

 Pune

 

Job Roles and Salaries after an MBA in Marketing

Graduates and students of MBA in Marketing enjoy a wide array of career possibilities across multiple booming industries. After finishing a two-year MBA in Marketing from a respected business school, individuals can secure roles in sectors such as FMCG, IT, retail, tourism, banking, hospitality, media, advertising, consultancy, and market research.

The FMCG sector is considered particularly desirable for marketing professionals, though the rapid expansion of technology means that skilled candidates also find strong opportunities in digital marketing, covering roles like social media marketing, PPC, SEO, and web design.

In addition to industry roles, those interested in academics can become professors at business schools, and candidates motivated by research may pursue a PhD in marketing or related disciplines.

 

Job Title

Annual Salary Range

Average Monthly Salary

Marketing Manager

 INR 4.44 LPA – INR 20 LPA

 INR 87,839

Business Development Manager

 INR 4.53 LPA – INR 20 LPA

 INR 83,122

Senior Marketing Manager

 INR 8.77 LPA – INR 30 LPA

 INR 1,52,555

Regional Sales Manager

 INR 7.13 LPA – INR 30 LPA

 INR 1,36,970

Project Manager (General)

 INR 6.67 LPA – INR 30 LPA

 INR 1,28,603

Business Analyst (IT)

 INR 2.37 LPA – INR 10 LPA

 INR 45,370

Marketing Executive

 INR 2.01 LPA – INR 8.79 LPA

 INR 35,118

Performance Marketing Analyst

 INR 4.5 LPA – INR 9.2 LPA

 INR 37,500 – INR 76,667

Digital Marketing Analyst

 INR 4.5 LPA – INR 9.2 LPA

 INR 37,500 – INR 76,667

Marketing Associate

 INR 4.5 LPA – INR 9.2 LPA

 INR 37,500 – INR 76,667

Brand Executive

 INR 4.5 LPA – INR 9.2 LPA

 INR 37,500 – INR 76,667

Growth Marketing Executive

 INR 4.5 LPA – INR 9.2 LPA

 INR 37,500 – INR 76,667

SEO Analyst

 INR 4.5 LPA – INR 9.2 LPA

 INR 37,500 – INR 76,667

 

Gender Breakdown for MBA Marketing

Based on 1,211 survey responses from professionals across diverse roles who have completed an MBA in Marketing, the following data reflects the gender distribution within the sector. The reported average salary range for male candidates is between INR 3.58 lakhs and INR 30 lakhs, while for female candidates, it ranges from INR 2.99 lakhs to INR 20 lakhs.

GenderPercentageAverage Salary
Male75.5%INR 3.58 LPA - INR 30 LPA
Female24.3%INR 2.99 LPA - INR 20 LPA

 

MBA Marketing Salary based on Years of Experience Level

Both government and private organizations recruit MBA Marketing graduates. Those entering digital marketing may work on campaigns in areas such as social media, content strategy, paid search, and search engine optimization.

  • Entry-level salaries typically range from INR 3 LPA to INR 7 LPA for freshers, though top business school graduates can start as high as INR 10–14 LPA.
  • With experience and performance, earning potential increases significantly. The Mid-level Managers or specialists can earn between INR 15–40 LPA or more, especially in high-growth sectors.

Experience Level

Typical Annual Salary Range

Notes

Freshers (0-2 years)

INR 3–7 LPA

Tier 1 college graduates may start at INR 15–25 LPA, while others generally fall within this range.

Early Career (2-5 years)

INR 7–15 LPA

Role and industry matter; digital marketing & analytics may command higher packages.

Mid-Level (5-10 years)

INR 15–40 LPA

Managerial positions such as Brand Manager, Marketing Manager, or Digital Marketing Manager.

Senior Level (>10 years)

INR 20–100+ LPA

Director, Head of Marketing, or Chief Marketing Officer roles; compensation may reach INR 1 crore+ in top firms.

 

MBA Marketing Salary based on Locations

City

Average Salary Range (Per Annum)

Delhi

₹4 – ₹15 LPA

Mumbai

₹8 – ₹13 LPA

Bangalore

₹10 – ₹38 LPA

Hyderabad

₹3 – ₹12 LPA

Gurgaon

₹10 – ₹20 LPA

Jaipur

₹3 – ₹11 LPA

Chennai

₹2 – ₹10 LPA

 

MBA Marketing Average Salary by Top Companies

Company Name

Average Salary (INR)

Concentrix Corporation

 INR 2,950,000

Capgemini

 INR 1,986,990

Cognizant

 INR 1,900,000

Wipro

 INR 1,700,000

PricewaterhouseCoopers (PwC)

 INR 1,700,000

IQVIA

 INR 1,700,000

Cvent, Inc.

 INR 1,670,750

Axis Bank

 INR 1,450,000

IBM India Pvt Ltd

 INR 1,504,614

Top Recruiters

Coca Cola Coca Cola
Adobe Adobe
Dell Dell
3i infotech 3i infotech
3M 3M
Amazon Amazon
American Express American Express
Bank of America Bank of America
Cognizant Cognizant
Citigroup Citigroup
Cisco Cisco
Central bank of india Central bank of india
Cadbury Cadbury
Boston Consulting Group Boston Consulting Group
Boston Analytics Boston Analytics
booz and company booz and company
atkearney atkearney
axis bank axis bank
Bank of Baroda Bank of Baroda
Bank of  India Bank of India
barclays capital barclays capital
Continuum Solutions Continuum Solutions
Cushman and Wakefield Cushman and Wakefield
Deloitte Deloitte
D. E. Shaw India Software Private Limited D. E. Shaw India Software Private Limited
Deutsche Bank Deutsche Bank
Dr.Reddy’s Laboratories Ltd Dr.Reddy’s Laboratories Ltd
Emami Limited Emami Limited
escorts escorts
essar group essar group
evalueserve evalueserve
eveready eveready
Futures First Futures First
Ge Capital Ge Capital
General Motors General Motors
godfrey philips india godfrey philips india
goldman sachs goldman sachs
grail research grail research
Hindustan Aeronautics Limited (HAL) Hindustan Aeronautics Limited (HAL)
Hindustan Unilever Limited Hindustan Unilever Limited
Hewlett-Packard (HP) Hewlett-Packard (HP)
HPCL HPCL
hughes communication hughes communication
IBM IBM
ICICI Bank ICICI Bank
ici india ici india
imrb imrb
inductis inductis
infosys infosys
ING Vysya Bank ING Vysya Bank

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