What is the importance of electives in MBA Marketing?

Electives allow students to tailor their curriculum toward specific career interests such as retail, brand, or B2B marketing.

MBA Marketing Syllabus

New Updates About MBA / PGDM - Marketing Management

If an applicant is planning to pursue an MBA in marketing management, understanding the course structure and syllabus is crucial. The MBA Marketing Syllabus is designed to inculcate the analytical, strategic and creative skills and knowledge From foundational management concepts to specialised marketing tools this course ensures a well rounded higher education.

MBA in Marketing- Subject Wise Syllabus

The MBA Marketing syllabus is typically divided into 4 semesters over 2 years. Each semester focuses on specific foundational projects and specialised MBA marketing subjects to prepare students for future marketing roles.

Semester 1	Principles of Management Managerial Economics Business Communication Accounting for Managers Marketing Management Organisational Behavior Quantitative Techniques Computer Applications Business
Semester 2	Financial Management Human Resource Management Operations Management Research Methodology Consumer Behavior Business Environment and Law Business Ethics and Corporate Governance Integrated Market Communication
Semester 3	Sales and Distribution Management Product and Brand Management Marketing Analysis Digital Marketing Customer Relationship Management Strategic Marketing International Marketing Elective Subject 1 & 2
Semester 4	Marketing Strategy Retail Management B2B Marketing Services Marketing Elective Subject 3 & 4 Project Work/Dissertation Viva Voce

List of MBA Marketing Elective Subjects

The MBA Marketing subjects list often includes several electives, allowing students to specialise in their area of interest. These subjects help students to customize their MBA marketing course structure for targeted career paths. Here are some popular options for the students to choose from:

Digital Marketing
International Business
Retail Management
Marketing Analysis
Business to Business Marketing
Rural Marketing
Brand Management
Strategic Services Marketing
Public Relations
E-Commerce

Note: The electives may vary from institutions and faculties.

The MBA Marketing Syllabus is structured to provide a balanced mix between theory and practical elements required in today’s world. From foundational management principles in the first year to specialised electives during the final semesters, this curriculum prepares today’s students for a wide range of career opportunities. Whether you are interested in core subjects or the electives this specialization offers immense scope and flexibility. By understanding the MBA Marketing Subjects List, syllabus format and available electives the students can make an informed decision and align the learning path with the professional goals.

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