Register & enjoy the perks of a Universal College Application, Easy Process, Time-saving, and Free Contact details and Brochures.
Monthly Users
Monthly Applications
Admissions
No Result Found
Home > News & Articles > BBA Marketing: Course, Eligibilty, Subjects, Admission, Fees, Jobs, Salary, Scope
Updated on 18th August, 2023 , 8 min read
Bachelor of Business Administration in Marketing also known as BBA Marketing is a graduate degree that is pursued by students who want to study the various marketing theories and ideas, as well as classic and novel techniques to prepare them for real-world difficulties in the industry.
BBA Marketing eligibility is 10+2 with minimum 50% marks from a recognised board. The admission into this course is done on both Merit and Entrance basis. Top entrance exams for this course are, GATA, JNUEE, SET, CUCET, CUET and NPAT.
The average fees for BBA Marketing is INR 50,000 – 7 LPA and some of the top colleges that offer admission into this course are, IIMs, University of Delhi, Chennai University, Symbiosis, and NMIMS.
Graduates of the BBA in Marketing Management program bring modern applied marketing abilities and good business management acumen to their firms, enabling them to compete in a dynamic global economy.
Details | Particulars |
Course Name | BBA Marketing |
Course Level | Undergraduate |
Course Full Form | Bachelor of Business Administration in Marketing |
Course Duration | 3 Years |
Course Types | Full time/Distance Education/Online |
Admission Process | Merit and Entrance Based |
Eligibility Criteria | 10+2 with minimum 50% marks from a recognised board. |
Entrance Exams | |
Course Fees | INR 50,000 – 7 LPA |
Course Subjects | Business Ethics, Values, and Governance, Principles of Management, Computer-Aided Management, Introduction to Operations Research, International Business and Mathematics & Statistics. |
Top Colleges | IIMs, University of Delhi, Chennai University, Symbiosis, and NMIMS. |
Average Salary in India | 3 – 5 LPA |
Job Profiles | Teacher, Journalist, Social Worker, Lawyer, Civil Servant, and Writer. |
Top Recruiters | NDTV, India Today, HCL Technologies, Oxfam India and Trilegal. |
BA Marketing is not a stream-specific field. This means any student from whatever stream he had pursued his 10+2 can pursue BBA in Marketing.
It is a professional course that focuses on marketing and business management. Thus, anyone with a keen interest in sales and marketing and who has the required skills to excel in this field can pursue BBA in Marketing.
The BBA Marketing course is currently being taught in almost every top Management and B-Schools institute in India. Its reputation has significantly increased along with this ever-evolving sector. However, getting admission to top universities and affording to study there isn’t difficult. The average annual course fee for a full-time BBA Marketing can range from ₹50,000 to ₹7,00,000. The fees vary with the kind of university you get admission to.
A full-time Bachelor of Business Administration (BBA) Marketing program is an intensive and immersive educational experience that demands students to devote most of their time to their studies. Full-time BBA Marketing programs often follow a conventional academic calendar, with classes offered during normal working hours. Face-to-face interactions between students and teachers are prioritized in full-time programs. This enables prompt explanation of questions, lively class debates, and easy access to academic resources including libraries, labs, and study groups.
A part-time Bachelor of Business Administration (BBA) Marketing program provides a flexible study option for students who want to pursue higher education while performing other responsibilities such as employment, family, or personal commitments. The advantage of the part-time BBA Marketing option is that students can pursue it while also participating in other activities like work and research.
The average annual fees for a Part-Time BBA Marketing degree in India depend on several variables, including the university's standing, location, amenities provided, and curriculum design. The average annual course for a part-time BBA marketing program in India could be anywhere from 30,000 to 1,50,000 rupees or more on average.
Distance BBA marketing instruction is offered by numerous Indian colleges and faculty. For people who are unable to attend conventional on-campus classes owing to travel restrictions, professional duties, or personal commitments, it offers a fantastic opportunity. With the help of technology, this method of learning makes higher education available to all students, regardless of where they are.
Considering its typical annual prices in India, it might vary greatly based on the school, the standing of the program, and the resources made available. To give you a basic idea, the typical annual costs for an Indian distance learning BBA marketing degree could be anywhere from ₹22,000 and ₹40,000 or more.
The ranking of the university depends on various factors such as fees, education, infrastructure, placement, recruiters, etc. However, to save from all this hustle, we have managed to bring India’s Top Colleges and Universities that will suit your ambition for your BBA in Marketing.
College Name | Average Fees |
INR 1,10,000 | |
INR 7,70,000 | |
INR 70,000 | |
INR 1,95,000 | |
INR 2,61,000 | |
INR 1,49,000 | |
INR 2,90,000 | |
INR 1,53,000 |
The admission process for BBA Marketing depends on the university. Some university prefers common entrance exams such as DU JAT, UGAT, SET, IPU CET, NPAT, and CUET. However, some universities also offer direct admission based on their marks in 12th board exams.
The eligibility criteria for the BBA Marketing Course are the same as any other undergraduate course. The criteria for the course are as follows:
BBA Marketing is a professional course that makes you industry ready by developing your skills and knowledge. It will help you gain a great understanding of the sectors such as baking, Finance, Sales, and Marketing. However, to get admission into top Universities/Colleges in India, it might be mandatory (depending on the College/University requirements for eligibility) to perform well and qualify for certain entrance exams. Check out below, the list of top entrance exams and their registration and exam date that can get you into Top Colleges/ Universities:
Name of the Exam | Registration Date | Exam Dates |
CUET 2024 UG | 30th March 2024 | May 2024 |
SET 2024 | April 2024 | May 2024 |
IPMAT 2024 | April 2024 | June 2024 |
AIMA UGAT 2024 | April 2024 | May 2024 |
IPM Aptitude Test 2024 | April 2024 | May 2024 |
NMIMS NPAT 2024 | May 2024 | December 2023-May 2024 |
Type | Objectives | BBA Subjects |
Foundation | To give students a broad overview of the core business administration subjects | Business Analytics Sociology Microeconomics, Mathematics for Business Business Economics Psychology |
Core | To aid pupils in comprehending the fundamentals of business and management as well as the elements vital to the corporate and commercial sectors. | Essentials of Marketing Leadership and Ethics Business Law Environmental Studies MIS/Systems Design Entrepreneurship Accounting, Strategy Organisational Behaviour Operational Management Business Organisation Understanding Industry and Markets Principles of Management International Business Management |
Elective Subjects | To provide students with a variety of specialties under the Business Administration umbrella and assist them in specializing in their area of interest.
| Digital Marketing Managing Family Business Marketing and Operations Research Manufacture Planning & Control Security Analysis Commercial Bank Management Financial Modelling Using Spreadsheets Retail Management E-commerce Industrial Relations and Labour Legislation Financial & Commodity Derivatives, etc. |
Skills | To give pupils the fundamental abilities needed for success in a business environment. | Negotiating and Persuading Skills Personality Development Problem Solving & Consulting Skills Etiquette and conversational Skills Selling Conflict Resolution Writing Skills Career Skills Communication Skills |
BBA Marketing Subjects: 1st Year | |
Semester – 1 | Semester – 2 |
Semester I | Semester II |
English –I | English –II |
Macro Economics for Managers | Management Accounting |
Principles of Management | Business Environment |
Basic Accounting | Business Statistics |
Managerial Economics | Managerial Economics - II |
BBA Marketing Subjects: 2nd Year | |
Semester – 3 | Semester – 4 |
Semester III | Semester IV |
Organizational Behaviour | Production Management |
Marketing Management | Business Research Methods |
Cost & Management Accounting | Personal Selling and Salesmanship |
Elements of Insurance | Financial Management |
IT tools for Business | Environmental Studies |
BBA Marketing Subjects: 3rd Year | |
Semester – 5 | Semester – 6 |
Semester V | Semester VI |
Sales and Distribution Management | Service Marketing |
Operation Research | Strategy Management |
Integrated Marketing Communication | Retail Marketing |
Mercantile Law | Services Marketing |
Internships | Project/ Dissertation |
Here is the list of Top Colleges In Delhi for the Bachelor of Business Administration in Marketing program.
Here is the list of Top Colleges in Mumbai for the Bachelor of Business Administration in Marketing program.
Here is the list of Top colleges in Bangalore for the Bachelor of Business Administration in Marketing program.
Studying BBA Marketing required a solid foundation in marketing and business. Given below are some of the book suggestions that can be used to polish your skills and make you industry ready.
Name of the Book | Author’s Name |
Principles of Marketing | Philip Kotler, Gary Armstrong |
Marketing Management | Philip Kotler |
Marketing: An Introduction | Gary Armstrong, Philip Kotler, et al. |
Principles of Management | Harold Koontz, Heinz Weihrich |
Consumer Behavior: Buying, Having, and Being | Michael R. Solomon |
Integrated Marketing Communications | Kenneth E. Clow, Donald Baack |
Business Communication Today | Courtland L. Bovee, John V. Thill |
Services Marketing: Concepts, Strategies, & Cases | K. Douglas Hoffman, John E. G. Bateson |
Job Profile/Sector | Job Description |
Digital Marketing Expert | They work on SEO, social media marketing, content development, and online advertising. |
Market Research Analyst
| Market researchers collect and evaluate data to better understand customer preferences, market trends, and competitive landscapes. |
Event Manager
| Events of all kinds, including business conferences and product debuts, are planned, and carried out by event managers. |
PR Specialist | PR specialists oversee a company's communication with the public, the media, and stakeholders. |
Content Creators | Content creators produce compelling material that helps businesses interact with their target audience and spread brand awareness. |
Brand Manager | Brand managers oversee establishing and sustaining a positive brand image. Creating methods to improve brand recognition and consumer loyalty is a part of this job. |
The average annual salary for a BBA Marketing graduate ranges from INR 3LPA-9LPA. However, As you gain experience, your salary may increase.
Job Profiles | Average Salary |
Marketing Executive | INR 2,92,158 |
Product Manager | INR 17,31,054 |
Brand Manager | INR 4,56,802 |
Marketing Research Analyst | INR 3,67,822 |
Digital Marketing Manager | INR 5,49,749 |
Marketing Communications Manager | INR ​7,81,137 |
Sales Manager | INR 4,92,583 |
Was this Article Helpful/Relevant or did you get what you were looking for ?
👍 1,234
👎234
BBA Jobs 2024: Jobs, Scope, Careers, Government Jobs, Scope
By - Chetna Verma 2024-01-17 05:15:00 , 8 min readBBA Airport Management: Colleges, Admission, Syllabus, Scope, Jobs, Salary 2024
By - Simran Kaur 2024-04-17 06:28:22 , 10 min readBBA in Marketing stands for Bachelor of Business Administration in Marketing. It is a three-year undergraduate program that deals with the marketing and business management industry.
Yes, earning a BBA in marketing is worthwhile since it provides students with crucial business and marketing skills and opens up a variety of employment options in marketing, sales, advertising, and related industries.
Marketing, finance, human resources, international business, operations, entrepreneurship, and other specialties are available through BBA programs.
Salary ranges for BBA marketing graduates depend on a variety of criteria, including region, experience level, sector, and work role. The annual salary range for entry-level positions in India is between 2.5 and 5 lakhs.
Yes. Mathematics is one of the crucial parts of BBA Marketing. Its importance and usage can be seen in fields such as Market Research Analyst, Human Resource Management, Finance, Fintech, etc.
Although it depends on your core interest, however, BBA in Aviation is considered as the best specialization in India. Other top specialization also includes BBA in Supply chain, Finance, Fintech, and International Business.
Marketing manager, brand manager, and product manager positions frequently have higher wages, especially for those with expertise and experience.
Chief Marketing Officer, Marketing Director, Product Marketing Manager, Brand Manager, Digital Marketing Director, Marketing Analytics Manager, etc. are some of the Marketing Job Positions that have the greatest salary in the field.
Many countries in the world provide great opportunities for BBA Marketing graduates. However, the best countries to provide such an opportunity is Saudi Arabia along with the USA, Japan, Singapore, etc.
communication@collegesearch.in
+91 84482 99862 
Download Brochure
