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Home > News & Articles > Digital Marketing Courses 2024 - Scope, Top Institutes, Fees, Course Duration
Updated on 04th May, 2024 , 7 min read
Digital marketing is what has taken all industries by storm. As the usage of the internet increases, consumers spend more time online than on television. Companies have started to invest in digital marketing. Digital marketing is everywhere nowadays. You cannot scroll through a website without seeing an Ad or even in a ‘Free’ app that would have ads on it at every click. Digital marketing is a revolutionary change from the usual marketing we are accustomed to. As such, digital marketing has become an impressive and growing industry. Now every company, at some level, wants to invest in digital marketing. It has become the best way to reach potential and sustain existing customers.
As a result, many digital marketing courses have been set up to provide digital marketing courses.
Digital marketing courses train individuals to get an understanding of various technical terms. Such as SEO, Keywords, Advertising, Social Media Marketing, Web Analytics, and more. Digital marketing courses are very accessible. Available in both offline and online modes. Some digital marketing courses also offer internships.
In India, more and more can be seen being established every year.
Also Read: Top Digital Marketing Institute In Delhi
Name | Internship | Placement Assurance | Course Duration | Course Fees |
IIDE | Yes | Yes | Post-Graduation: 11 month | INR 6 L |
Certificate: 4 To 6 Months | 1.6 L | |||
DIDM | Provided via tie-in with companies. | Yes | Master In Digital Marketing: 3 Months |
INR 61,000 |
Advanced Digital Marketing: 3 Months | ||||
Professional In Digital Marketing: As per need. | ||||
Digital Vidya | Yes | Yes | Fast Track Training: 4 Months | INR 49,000 |
Regular Track Training: 7 Months | ||||
DSIM | Yes | Yes | 4 To 6 Months | INR 48,490 |
UpGrad | No | Yes | 7 To 11 Months | INR 1,81,000 |
NSIM | Yes | Yes | Basic Course: 2 Months | INR 22,000 |
Advance Course: 3 To 4 Months | INR 35,000 | |||
Master Course: 6 Months | INR 50,000 | |||
Diploma Course: 12 Months | INR 1,20,000 | |||
Expert Training Institute | Yes | Yes | 4 Months | INR 28,000 |
Offline: An offline course is the traditional way of learning. Offline digital marketing course is best suited for beginners, and those who want to learn from scratch. You get the benefit of a classroom-like environment, with fellow students who are trying to learn the same thing. You also get live instruction and training. It is possible to be face-to-face with the instructor, ask questions, and clear doubts.
Benefits such as networking, live training, and group projects make offline digital marketing courses a great option.
Online: An online digital course is a more selective method of learning. Individuals can choose the online option for various reasons based on their convenience. It can be time constraints, or if they want to learn about a specific topic in the world of digital marketing. Online courses are mostly chosen by individuals who are not beginners in the field of digital marketing. Even so, an online digital marketing course can be just as effective as an offline one when done from a capable institute.
Benefits like time convenience and lower fees can make an online digital marketing course a great choice.
Also Read: BBA in Digital Marketing
After completing a digital marketing course, there are several ways you can take your career forward. Completing a course would have given you knowledge about several marketing terms. The next steps would be picking an area of specialization and heading for an internship to gain on-field experience. Aside from internships, you can choose other paths, like freelancing or even working on personal projects.
With a digital marketing certificate, you can intern for various companies and gain live experience working with a team.
For personal projects, you can create a blog and add your skills and qualifications. Start publishing content online. You can also work on social media to build your online presence. An online presence can be an important factor in helping you move up in your career. As it helps in attracting clients and building trust.
After your digital marketing course is over, you should also try to network with people in the industry. Do this by attending workshops, and industry events, and even by connecting on social media. Being connected with people in the industry will help you stay up to date with all the new developments in the world of digital marketing.
Also Read: MBA in Digital Marketing
A lot of the top digital marketing institutes offer paid internships after their provided courses are over. Internships can help an individual to gain experience in a real-world digital marketing company. It helps and forces them to learn about the industry and how all the technical tasks involving the skills they learned are performed. Skills like SEO, E-Mail Marketing, Search Engine Marketing, Social Media Marketing will help them in their specialized positions.
Here are the top jobs after Digital Marketing Course
Freshers in digital marketing can earn between INR 2-5 LPA. Experienced individuals can earn much more, here is a breakdown of the top jobs in digital marketing and the salaries offered. Particulars like experience and educational qualifications can help boost salaries offered.
Name Of Job | Average Salary Offered |
Digital Marketing Intern | INR 5000 - 15000 |
Digital Marketing Executive | INR 2.5-4.5 LPA |
Digital Marketing Manager | INR 6-18 LPA |
Digital Marketer | INR 1.75 LPA |
SEM Analyst | INR 1-6 LPA |
Digital Marketing Specialist | INR 3.5 – 5 LPA |
Here is a breakdown of digital marketing salary and experience needed to attain them.
Digital Marketing Specialist Salary | Experience Needed |
INR 2-3 LPA | 0-1 Year |
INR 3-5 LPA | 2-4 Year |
INR 5-9 LPA | 5-9 Years |
INR 10-20 LPA | 10 Years or more |
Also Read: Google Digital Marketing Course
Established in 2016, The Indian Institute Of Digital Education has trained more than 2,35,000 students with their MBA-PG level digital marketing courses. Providing training with all the different and latest techniques in the field of digital marketing. IIDE also offers 2 months of internship as part of the digital marketing course.
IIDE offers two digital marketing certifications.
Post Graduation in Digital Marketing
Advanced Certification in Digital Marketing & Strategy
Post Graduation in Digital Marketing - 11 months, INR 6L
Online Digital Marketing - 4-6 months, INR 1.6L
Phone No – +91 91361 59148
Delhi Institute of Digital Marketing is an institute focused on developing careers and providing high-quality advanced digital marketing courses. DIDM has redefined 2500 careers and more 1000 students placed. DIDM also offers onboard training for the Master course.
DIDM offers three courses, available both online and offline.
Master In Digital Marketing
Advanced Digital Marketing
Professional In Digital Marketing
Master In Digital Marketing - 3 months + 2 months Onboard Training
Advanced Digital Marketing - 3 months
Professional in Digital Marketing - Allows to specialize in a specific topic in digital marketing.
Phone: 08383883259
Established in 2009 and boasting a team of over 70+ veteran digital marketing trainers, Digital Vidya is a great choice when opting for a digital marketing course. Digital Vidya also provides paid internships with a stipend of a minimum of INR 10,000
Digital Vidya offers its course in two ways:
Fast Track Training
Regular Track Training
Fast Track Training - 4 months. INR 49,900
Regular Track Training - 7 months. INR 49,900
The Delhi School of Internet Marketing has trained over 10,000 individuals in just 3 years. It is one of the best institutes to offer digital marketing courses in Delhi. They offer offline, online, and recorded sessions, which help the student learn at their own pace. The digital marketing course is designed to teach all levels, from beginners to advanced. It also teaches affiliate marketing techniques.
DSIM offers a HybridMaster in Digital Marketing course.
HybridMaster in Digital Marketing: 4 to 6 months. INR 48,490
Phone: 8800290309
The Advanced Certificate In Digital Marketing and Communication is a digital marketing course provided by MICA. Designed for freshers and entrepreneurs. It provides the students with live training sessions from Meta Blueprint trainers. It is a completely online digital marketing course. Promising to offer 200+ hours of learning and 15+ live projects and case studies. Admission requires the student to have a bachelor’s degree.
Advanced Certificate in Digital Marketing and Communication with 5 specializations.
Advanced modules about Generative AI infusion
Advanced Certificate In Digital Marketing And Communication - 7-11.5 months, INR 1,81,000.
Since 2015, the National School of Internet Marketing has been one of the best digital marketing course providers in India. They have several courses, which can help the student choose the best one based on their needs. NSIM is managed by experienced expert teams and helps train students to have a serious career in the field of digital marketing. The Master Course also provides a 2-month internship for the students.
The digital marketing courses provided by NSIM :
Basic Course
Advance Course
Master Course
Diploma Course
Basic Course - 2 months. INR 22.000
Advance Course - 3-4 months. INR 35,000
Master Course - 6 months. INR 50,000
Diploma Course - 1 year. INR 1,20,000
Phone - 9811020518
Established in 2012, Expert Training Institute is a trusted digital marketing institute in New Delhi. They have an experienced faculty that is always available to students. It is one of the best institutes to provide digital marketing courses in Delhi NCR. Their specialty is full-fledged SEO training throughout their many centres. A 3-month internship is also offered.
Digital Marketing Course
Digital Marketing Course : 4 months + 3 months for internship. INR 28,000
Phone: 9958381938
A leading online Ed-Tech institute in India, IIM Skills is active in up to 23 Asian cities and have trained over 25,000 students in over 1,000 batches. The institute also supports the students with placements and helps them placement support and helps students create imprssive resumes. IIM Sklls is recognized by the government of India.
Master Digital Marketing Course
5 months. INR 29,000
Phone: 9580740740
Here are some recommended books for digital marketing.
Name Of Book | Name Of Author |
Digital Marketing Strategy: An Integrated Approach to Online Marketing
| Simon Kingsnorth
|
Shoot The HiPPO: How to be a killer Digital Marketing Manager
| Tom Bowden & Tom Jepson
|
Digital Marketing
| Dave Chaffey & Fiona Ellis-Chadwick
|
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
| By PR Smith & Ze Zook
|
We hope this gave you some intel and aid in choosing the best digital marketing course for you. If you have more questions, please refer to the FAQ.
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By - Nikita Parmar 2023-08-25 09:48:44 , 11 min readThe average fees for a digital marketing course can range from IKR 15,000 to INR 60,000. Advanced courses fees with specialization can even go up to INR 2L.
The average duration for a digital marketing course is 3 months
Yes you can take your digital marketing course online. Many institutes have digital marketing courses specifically designed to be conducted online.
Yes, a digital marketing course can be a great step to learn about Search Engine Optimization and many more technical terms related to the world of digital marketing
Yes you can get a job after completing your digital marketing course. You can apply for internship in many companies and get placed in a job as well. Many top digital marketing institutes maintain a tie-up with companies to place their students.
In the field of digital marketing, a fresher with an entry-level executive job can expect around INR 2-4 LPA.
Yes, if your interests are in learning about terms such as SEO, Web Analytics or even simple marketing. Digital Marketing Course can be a great idea, it has a lot of scope and the industry is only expanding.
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