Register & enjoy the perks of a Universal College Application, Easy Process, Time-saving, and Free Contact details and Brochures.
Monthly Users
Monthly Applications
Admissions
No Result Found
Home > News & Articles > Google Digital Unlocked Certificate: Free Digital Marketing Course 2023: Syllabus, Certification, Skills
Updated on 13th June, 2023 , 5 min read
Google Digital Unlocked Certificate is a certification course in digital marketing that is provided by Google for individuals and small businesses to help increase their reach by the means of digital marketing. It is a 40 hour long course that covers basic fundamentals of the digital marketing. This digital marketing course is available for free on Google Digital Garage.
Google Digital Unlocked Certificate is a course certificate provided by the Google digital garage, in Digital Unlocked which started in 2017 in collaboration with Indian School of Business and Ministry of Electronics and Information Technology to promote awareness in the digital market and help small scale businesses. Focusing on digital marketing to enhance your skills, this certification provides an overall package of the same.
The Fundamentals of digital marketing course by Google comes at a low low price of 0 INR (yes, it is completely free) is divided into 26 modules comprising bite sized video lectures of 10-15 minutes, making a total of 40 hours of watchable content. And it is a course specifically tailored for beginners, stepping into the world of digital marketing. At the end of the 40 hour long digital marketing course, you will be presented with the final assessment and exam. Upon successful completion of the exam, you will receive a certificate from Google. To be noted, this is the only course in Google Digital Garage that offers a certificate. Rest of the courses that cover similar topics only have video content and assessments.
What is Google Digital Garage?
As the course is offered by Google Digital Garage, here's some basic info that would help you understand the concept of the course. Google Digital Garage was started in 2015 by Google in partnership with Grow with Google campaign to provide a huge number of courses to help small businesses boom. It covers everything from digital marketing to career development to data analytics. And they range from being under 2 hours to full fledged courses that take weeks to learn. The cherry on top is most of the courses are free of cost, and some do include certificate. It is highly recommended to check these courses out (once you read this article ofcourse)
One can go to Google's Digital Learning website and sign in using your Google account. Simply add the Fundamentals of Digital Marketing course to your library and start learning.
While Google Digital Unlocked Certificate provides an all rounder approach to the digital marketing space, it is 40 hours long. So if you want a specific skill without going through the whole course, then you can try the ones listed below. Keep in mind that Google Digital Unlocked Certificate provides you with a certificate upon completion of the course, these might not.
|
Get a business online |
Promote a business with online marketing |
|
Promote a business with content |
How to enhance and protect your online campaign |
|
Understand customer needs and online behavior |
Content, Advertising and Social IMC |
The course is aimed at people who want to add new skills to their arsenal or for small buisnesses who want to reach a wider audience by the help of digital marketing, but basically anyone who wants to learn digital marketing can apply for the Google Digital Unlocked Certificate. You are not required to have any background in the field either, as the course is beginner friendly and very easy to get into.
The Google Digital Unlocked Certificate, Digital marketing course, as stated above is divided into 26 modules, and the list of those modules are:
|
Module Name |
Number of Lessons |
Duration |
|
The online opportunity |
2 Lessons |
15 minutes |
|
Your first step in online success |
4 Lessons |
30 minutes |
|
Build your web presence |
6 Lessons |
40 minutes |
|
Plan your online business strategy |
5 Lessons |
30 minutes |
|
Get started with search |
6 Lessons |
45 minutes |
|
Get discovered with search |
5 Lessons |
35 minutes |
|
Make search work for you |
3 Lessons |
25 minutes |
|
Be noticed with search ads |
4 Lessons |
25 minutes |
|
Improve your search campaigns |
4 Lessons |
30 minutes |
|
Get noticed locally |
2 Lessons |
20 minutes |
|
How people nearby find you |
3 Lessons |
25 minutes |
|
Get noticed with social media |
4 Lessons |
30 minutes |
|
Deep dive into social media |
4 Lessons |
30 minutes |
|
Discover the possibilities of mobile |
3 Lessons |
20 minutes |
|
Make mobile work for you |
5 Lessons |
35 minutes |
|
Get started with content marketing |
6 Lessons |
35 minutes |
|
Connect through email |
5 Lessons |
30 minutes |
|
Advertise on other websites |
3 Lessons |
25 minutes |
|
Deep dive into display advertising |
3 Lessons |
25 minutes |
|
Make most of the video |
6 Lessons |
55 minutes |
|
Get started with the analytics |
3 Lessons |
30 minutes |
|
Find success with analytics |
3 Lessons |
30 minutes |
|
Turn data into insights |
5 Lessons |
30 minutes |
|
Build your online shop |
2 Lessons |
25 minutes |
|
Sell more online |
3 Lessons |
35 minutes |
|
Expand internationally |
7 Lessons |
70 minutes |
After the successful completion of the Fundamentals of Digital Marketing course under Google Digital Garage, students will have professional grade skills in the domain like SEM, SEO, E-Commerce, Social media marketing and more. The complete list of skills from Google Digital Unlocked Certificate are listed below-
|
Analytics and Data Insight |
Business Strategy |
|
Content Marketing |
Display Advertising |
|
E-commerce |
Email Marketing |
|
Local Marketing |
Mobile Marketing |
|
SEM |
SEO |
|
Social Media Marketing |
Video Marketing |
|
Video Ad Creation |
Web Optimisation |
The Google Digital Unlocked Certificate increases the credibility of your skills in the Digital Marketing space, you can attach the gained certificate in your CV for a better impression while searching for a job. As it reflects that you have the adequate skills for the same.
It is one of the best ways to hone a new skill, the perks that Google Digital Garage gives can make your CV shine through. You can use this certificate to dip your toes into a new field, it is a great headstart for people coming from different backgrounds. This is also aimed at already running small businesses who want to increase their reach and growth so if you are already working in a startup or own one, this course will definitely help you.
Was this Article Helpful/Relevant or did you get what you were looking for ?
👍 1,234
👎234
D Pharmacy: Admission 2024, Subjects, Colleges, Eligibility, Fees, Jobs, Salary
By - Nikita Parmar 2023-11-04 08:11:48 , 7 min readHow to Become a Pilot after 12th: In India, Courses, Exams, Fees, Salary 2023
By - Nikita Parmar 2023-08-25 09:48:44 , 11 min readOnce you have passed the final test and completed all the modules in Google Digital Unlocked, you will be able to download a PDF copy of your certificate from the Fundamentals of Digital Marketing page.
The digital library is available all the time, and you can select as many courses as you would like.
The course is for beginners and you don’t need any prerequisite skills before starting the Google Digital Unlocked Certificate
Google Digital Garage is an online platform that provides courses on digital marketing topics like SEO, SEM, Google Digital Unlocked Certificate. And anyone can take these courses.
It depends, while Google Digital Unlocked Certificate provides you immense knowledge on the subject and gives you a kick start in your career, and you can add it in your resume. Doing it from a college will help you better understand the topic from scratch and you will gain practical knowledge too.
communication@collegesearch.in
+91 84482 99862 
Download Brochure
