MICA ( Formerly Mudra Institute of Communications)

MICA ( Formerly Mudra Institute of Communications), Ahmedabad  Admissions 2024 Ahmedabad, Gujarat

Estd  ESTD 1991
Building  Private College
NIRF ranking  NIRF Ranking - 37
checksquare   AICTE Approved
checksquare Regulatory Bodies of Higher Education in India

MICA ( Formerly Mudra Institute of Communications), Ahmedabad Admission

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MICA (formerly known as Mudra Institute of Communication, Ahmedabad) is a B-School and Communication Management situated in Ahmedabad.

It provides Post-Graduate Programmes in 6 disciplines:

DegreeCourses

 

 

 

PG

Post Graduate Diploma in Management-Communication
Post Graduate Diploma in Digital Marketing
Post Graduate Certificate Programme in Advertising Management and Public Relations
PG Certificate in Program in Business Management
Post Graduate Certificate Programme in Crafting Creative Communications
Fellow Program in Management

 

Eligibility Criteria:

CourseEligibility Procedure
Post Graduate Diploma in Management-Communication

The candidate seeking admission in the PG Diploma in Management-Communication should have done Bachelors from a recognized college with any discipline.

The students who are currently pursuing graduation are also eligible for this course.

Post Graduate Diploma in Digital Marketing

The candidate seeking admission in the PG Diploma in Digital Marketing should have done graduation in any discipline from a recognized discipline with 70% aggregate.

The candidate seeking admission either should be an intern or a working professional.

Post Graduate Certificate Programme in Advertising Management and Public RelationsThe candidate seeking admission should have done graduation from a recognized discipline with 70% aggregate.
PG Certificate in Program in Business ManagementThe candidate seeking admission in the MICA should have done graduation from a recognized college/institute.
Post Graduate Certificate Programme in Crafting Creative CommunicationsThe candidate seeking admission in the MICA should have done Bachelors in any discipline from a recognized institute.
Fellow Program in ManagementThe admission in the Fellow Program in Management should have done Graduation from a recognized college/institute.

 

Admission Procedure:

Admission in the all the programs i.e. Post Graduate Diploma in Management-Communication, Post Graduate Diploma in Digital Marketing, Post Graduate Certificate Programme in Advertising Management and Public Relations, PG Certificate in Program in Business Management, Post Graduate Certificate Programme in Crafting Creative Communications, Fellow Program in Management is done on the basis of merit obtained in the qualifying exam.

Admission Process:

  • The student is being selected on the basis of merit obtained in the CAT/MAT/CMAT/XAT etc.
  • After the selection on the merit obtained student is being called for an entrance test conducted by MICA.
  • The students are selected for the performance on the entrance test and called for a Personal Interview and Group Discussion.
  • The final admission is done on the payment of fees.

 

 

Selection Process (Batch 2023-2025)

Candidates who demonstrate aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted.

MICA PGDM-C / PGDM selection process given below:

MICAT Registration 
MICAT – I and II Registration date

MICAT – I
Reg Opens : October 2023
Reg Close : November 19,2023 at11:50 pm

MICAT - II
Reg Opens : November 22, 2023.
Reg Close : January 16, 2024
at 11:50 pm

 
CAT/ XAT/ GMAT 
Each candidate must have taken at least one of the three exams (MANDATORY): CAT/ XAT/GMAT (CAT 2023 / XAT 2023 / GMAT (2023 onwards).For the CAT / XAT / GMAT time line visit respectively website 
MICA Admission Test (MICAT). 

All candidates are assessed on MICAT, which consists of 3 sections

Section A: Psychometric Test

Section B: Descriptive Test

Section C: (has 4 sub-sections) - Divergent and Convergent Thinking; Verbal ability, Quantitative ability and Data Interpretation and General awareness;

MICAT I : December 3, 2023

MICAT -I Score Score card live : December 21, 2023

MICAT II : January 28, 2024

MICAT -II Score Score card live : February 17, 2024

 

 

GE & PI

 

All the candidates shortlisted on the basis of their performance in CAT/XAT/GMAT & MICAT shall appear for both Group Exercise (GE) & Personal Interview (PI).

Preparation of Shortlist of the candidates for GE & PI

a. Section A of MICAT (Psychometric test) is a qualifier.

b. Those who qualify on the Psychometric, their relative performance on CAT/XAT/GMAT will be considered. Candidates clearing a minimum cut-off in CAT /XAT total percentile/GMAT score shall be considered.

c. Those who qualify based on the CAT/XAT/GMAT performance, their Section B of MICAT will be assessed.

d. Those who qualify on the basis of relative performance subject to a minimum cut-off in *Normalized Scores of Section B of MICAT shall have their Section C of MICAT assessed. Each section will have its own cut-off.

e. Those who qualify on the basis of a, b, c and d above(on the basis of relative performance subject to a minimum cut-off in Normalized Scores of Section C of MICAT ) shall be considered for short listing for GE and PI. Short listed candidates will be called for GE and PI at Ahmedabad, Bengaluru, Delhi, Kolkata & Mumbai.

(GE & PI candidate list is prepared on the Composite Score formula of 50% CAT/XAT/GMAT and 50% MICAT scores)

GE & PI is on Month of March 2024 
Final Merit List Preparation 

Important for Candidates who have opted for Admission to both PGDM-C and PGDM

Admission will be granted on the basis of merit and subsequently the consideration of the choice of the programme will be factored in. Once a candidate, as per the merit list, is offered admission from the programme of his/her first priority, then his/her name will be automatically be withdrawn from the list of the candidates in the programme of his/her second priority.

If the candidate, as per the movement of the merit list, is offered admission in the Programme of his/her second priority, then the candidate has to choice to accept the offer with an undertaking that he/she is willing to withdraw his/her name from the list of the programme of his/her first priority OR he/she may refuse to accept this offer and continue to feature on the waitlist of the programme of his/her first priority.

All those candidates who appear in GE & PI are considered for the final merit list MUST be RECOMMENDED by majority of the panelists of PI

All those who meet the criteria described above, their final composite score shall be created based on the following weightage:

CAT/XAT/GMAT: 20%

MICAT: 30%

GE: 20%

PI: 30%

Final merit list will be out in the first* week of April 2024 
   

 

Important Notes / Points :

MICAT – Application Fee is Rs. 2100.

Update your score options in the online application form which you would like to submit (i.e. CAT 2023, XAT 2023 & GMAT 2023 onwards). After receiving your CAT score, XAT Registration No. and GMAT score, please update the details on our website on or before January 16, 2023. (Please mention your XAT Registration number only and we will collect the score from XLRI).

MICAT is a Computer Based Test (CBT) used for selection of PGDM/PGDM-C 2023- 2025 batch. It is conducted twice a year in over 48 cities across the country. Better of the two MICAT Scores is considered. A candidate may choose to write both MICAT I & II. Section A, B, and C of MICAT may not appear in the same order.

MICAT is a Computer Based Test (CBT) used for selection of PGDM/PGDM-C 2023- 2025 batch. It is conducted twice a year in over 48 cities across the country. Better of the two MICAT Scores is considered. A candidate may choose to write both MICAT I & II. Section A, B, and C of MICAT may not appear in the same order.

*Calculation of Normalized Scores:

The score obtained individually by a candidate in a particular sub-section of MICAT-I/MICAT-II, e.g. Verbal Ability will be converted into a Normalized Score.

Scores shall be normalized using appropriate statistical methods by considering scores of all qualifying candidates up to the stage applicable to the candidate. Normalized scores will be calculated for each sub section separately.

Total MICAT-I/MICAT-II score will also be Normalized using appropriate statistical methods.

 

Note:

The exact cut-offs mentioned above are based on previous years’ MICAT data and this may vary year to year. In view of this fact the Admissions Committee of MICA reserves the right of changing the same if deemed desirable in the light of the data.

Approximately 1/10th of the total number of candidates who appear in the two MICATs will be shortlisted for GE & PI based on CAT/XAT/ GMAT and the total MICAT Score.

* Note: The Admission Process may undergo change as per the Government of India’s directives and/or any challenge in the testing conditions.


MICA reserves the right to change, withdraw or introduce MICAT, GE & PI centres or any event dates mentioned above. Final center allocation is subject to availability. MICA reserves the right to change admission process Online / offline Or these dates and processes can change depending on the COVID 19 related directives of the Government of India.

MICA reserves the right to change the admission process (Online/Offline) as well as the dates mentioned in the timeline depending on directives of Government of India related to COVID and the general safety of candidates and staff involved in the admissions process.

In the event of any unforeseen circumstances that may occur during MICAT Examination, the decision of MICA’s Admissions Committee to conduct re-examination on the same day or otherwise shall be binding on the candidates.

Candidates are further advised to keep themselves available for re-examination, etc. till 6:00 pm on the scheduled date of MICAT in the event of any such requirement.

MICA uses CAT/XAT/GMAT in the selection process for its PGDM/PGDM-C. IIMs, XLRI and GMAC have no role in the selection process.

MICAT will be held in Ahmedabad, Aizawl, Ajmer, Aligarh, Allahabad, Bareilly, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Dehradun, Delhi, Dhanbad, Faridabad, Gandhinagar (Gujarat), Ghaziabad, Gurgaon, Gwalior, Guwahati, Hyderabad, Indore, Jabalpur, Jaipur, Jamshedpur, Jammu, Kanpur, Kochi, Kolkata, Lucknow, Meerut, Navi Mumbai, Mumbai, Muzaffarnagar, Nagpur, Noida, Panjim, Patna, Pune, Raipur, Rajkot, Ranchi, Surat, Trivandrum, Udaipur, Vadodara, Varanasi and Visakhapatnam

 

Timeline (2023-2025)

EVENTSDAYS AND DATES
MICAT I
MICAT I Registration opensOctober 2023
MICAT I Registration closesNovember 19, 2023 at 11:50 pm
MICAT I Issue of Call Letters/Admit CardNovember 30, 2023
MICAT IDecember 3, 2023
MICAT I ScoreDecember 21, 2023
MICAT II
MICAT II Registration opensNovember 22, 2023
MICAT II Registration closesJanuary 16, 2024. at 11:50pm
MICAT II Issue of Call Letters/Admit CardJanuary 24, 2024
MICAT IIJanuary 28, 2024
MICAT II ScoreFebruary 17, 2024
GE & PI ShortlistFebruary 17, 2024
GE & PI at MICA, AhmedabadMarch 7, 2024
GE & PI at DelhiMarch 10, 11, & 12 2024
GE & PI at BangaloreMarch 17 & 18 2024
GE & PI at KolkataMarch 17 & 18 2024
GE & PI at MumbaiMarch 24 & 25 2024
Final resultsFirst week of April 2024

MICA Spoc Details:

For the Campus visit, below is the information of the Spoc person.

Bharma- 8000091876

 

MICA ( Formerly Mudra Institute of Communications), Ahmedabad FAQs

Q-1

What are the exams accepted at MICA?

MICA accepts valid score of competitive exams like CAT, XAT, tec.