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Prachi Bhatia

Updated on 17th February, 2023 , 11 min read

BBA Specializations

Course

BBA is an undergraduate programme. This professional degree gives you the knowledge and skills necessary to launch a successful career as a trainee or junior level employee in the business sector. Careers in management can be rewarding and satisfying after earning a BBA. The best universities in the nation now provide a BBA degree. The three-year, full-time BBA degree gives students the knowledge and abilities they need in typical business fields including marketing, finance, human resources, and more.

Employers seek business administration graduates in this environment for a variety of professions, from business manager and sales representative to human resource manager and project planner. Additionally, a BBA degree contains specializations just like an MBA does.

Students who want to pursue careers in business or management can choose from a variety of specializations in the BBA.

Related Article: Jobs After BBA

BBA Specializations Highlights

Course

BBA

BBA Full Form

Bachelor of Business Administration

Number of Specialisations 

18+

Jobs After BBA

  • Marketing.
  • Real Estate Business.
  • Sales Executive.
  • Advertising.
  • Aviation.

BBA Highest Salary

10 Lakhs PA

BBA Average Salary

4.5 Lakhs PA

BBA Specializations List

  • BBA Retail Management
  • BBA Computer Management
  • BBA Entrepreneurship
  • BBA Logistics Management
  • BBA Human Resource  Management
  • BBA Business Administration
  • BBA Finance
  • BBA Banking & Insurance
  • BBA Hospitality
  • BBA Import & Export Management
  • BBA Sports Management
  • BBA Hospital & Health Care
  • BBA Accounting
  • BBA Supply Chain

BBA Specializations:Admission Process

There are several ways to get admission into BBA programmes at colleges or institutions. For students across India, there are BBA entrance exams at the national level. While some colleges organize their own entrance exams to choose the students, others simply count the merit scores. A quick method to comprehend the details of this process is provided below.

The first step is to sign up and submit an application for the BBA entrance tests you intend to take. The majority of students take multiple admission exams to boost their chances of being accepted.

The next step is studying for the entrance exams in order to achieve a good score. Based on their grades, each candidate or student earns a rank, which plays a crucial role.

You will be shortlisted for college based on your grades and ranking.

A merit list is then prepared for BBA admission counseling based on the cut-off list. It is crucial to understand that a student's grades in their class 10 and 12 exams, as well as their extracurricular participation, are quite significant.

The counselling procedure is carried out to validate the paperwork and produce a final merit list based on the data gathered on the students. The BBA admission offer is delivered to the chosen students via that merit list, and they must accept it within a set window of time to secure their seat.

BBA Specializations: Eligibility Criteria

  1. The general criteria listed below are as follows:
  2. The candidate must receive a minimum of 60 percent in class 12 overall.
  3. The candidate must be at least 25 years old. Even 22 years old is the youngest age that some universities may accept applicants.

BBA Specialization Courses

BBA Specialization in Retail Management

BBA Retail has a reputation for being flexible. The fundamentals of marketing, merchandising, customer service, and much more are taught to students. It is intended for applicants who want to work in the retail or supply chain industries.

Motives for selecting this BBA Specialization are listed below:

  1. One of the fastest expanding industries in the world is retail.
  2. In order to increase trade in the nation and create jobs, numerous foreign corporations are hiring workers from India.
  3. Benefits are guaranteed, and pay grades are raised based on profit.

Retail Management Job Profiles

Average Salary

Customer Care Executive 

₹2,41,542

Floor Managers

₹5,04,500

Lobby Manager

₹5,02,848

Supply Chain Distributor

₹6,84,000

BBA Specialization In Supply Chain Management

The most in-demand professionals in the industry are probably supply chain managers. Additionally, they receive a high income and benefits in exchange for their work. Dealing with the supply chain in an organization that assembles things is related to the BBA Supply Chain.

Motives for selecting this Specialization are listed below:

  • Permits graduates to work in several industries.
  • Ensures employment because there is a growing need for workers to handle clients.
  • With experience, you can be sure of advancement and pay raises.

Job Profiles

Average Salary

Logistics Coordinator

₹4,01,629

Export Sales Coordinator

₹6,67,067

Operation Manager

₹7,70,000

Shipping Coordinator

₹4,24,088

Warehouse Supervisor

₹3,17,027

BBA Specialization in Accounting

Perhaps the most important part of managing a business is accounting. Understanding the profits and losses enables businesses to plan and submit the necessary tax payments to the government. This makes it a good speciality to choose. Numerous other accounting courses can also improve your resume. The accounting departments are led by BBA Accounting graduates. 

Motives for selecting this BBA Specialization are listed below:

  • It complements the degree and improves all of your talents.
  • It does not limit graduates to a specific industry and gives them the freedom to choose the kind of organization they wish to work for.
  • Guarantees advancement and a high pay grade as experience levels rise.

Job Profiles

Average Salary

Assistant Controller

₹6,88,276

Finance Executive

₹7,31,876

Tax Assistant

₹4,19,040

Audit Manager

₹16,94,275

Chief Accounting Officer

₹35,45,568

BBA Specializations in Hospital & Healthcare

It could seem challenging for someone without a medical background to break into the industry, but there are many different sectors that work together to make up the enormously diverse medical industry. The BBA Hospital & Healthcare programme equips students with the knowledge and abilities needed to operate and manage hospitals and other healthcare facilities.

Motives for selecting this Specialization are listed below:

  • It is a constantly rising demand that can only be met by increasing employment, which means having stable employment.
  • The medical industry has substantial earnings, which translates to decent remuneration.
  • Since the government also oversees the medical industry, graduates are given the opportunity to join the government in a way that guarantees benefits.

Job Profiles

Average Salary

Sales Manager

₹7,49,521

Cabin Crew

₹6,13,437

Hospitality Executive

₹3,01,834

Catering Officer

₹3,46,328

Catering Supervisor & Assistant

₹4,93,550

BBA Specializations in Sports Management

The far more specialised and still fairly new methodology of BBA Sports Management. The abilities required for sporting events, teams, players, and much more are learned as a result of this specialisation, which aids students in breaking into the sports sector.

Motives for selecting this Specialization are listed below:

  • This industry requires additional workers because it is still relatively new.
  • This industry has a better possibility of expansion.
  • Graduates need not be limited to a specific business or client.

Job Profiles

Average Salary

Sales Manager

₹7,49,521

PR Manager

₹5,87,407

Finance Manager

₹9,94,942

Event Manager

₹4,53,592

HR Manager

₹7,04,092

BBA Specialization In Import and Export Management

The study of the import and export system and its management is exactly what the BBA in Import and Export Management is all about. Since India has long been a centre for import and export, its standing in the market has remained stable. Along with import-export dynamics, GDP mechanics are taught to students.

Motives for selecting this BBA Specialization are listed below:

  • It gives the learner a significantly deeper technical understanding of global business.
  • Through this course, students can contribute to meeting the financial, legal, and marketing needs of international trade.
  • Due to the size of this industry, there is a higher likelihood of employment.

Job Profiles

Average Salary

Foreign Trade Manager

₹6,15,000

Relationship Manager

₹3,89,593

Export Manager

₹6,67,067

Foreign Trade Analyst

₹9,85,884

BBA Specializations In Hospitality

Candidates interested in joining the thriving hospitality sector might consider the BBA in Hospitality. India's already thriving hospitality sector is expanding constantly, necessitating an increasing amount of hiring. Students that specialize in this field will mostly learn the fundamentals of customer-focused businesses. 

Motives for selecting this BBA Specialization are listed below:

  • Currently in high demand, which means there is a decent chance of finding employment quickly.
  • Even assist graduates in launching their own businesses.
  • Does not only draw in domestic employers but also those from abroad.

Job Profiles

Average Salary

Tour Booking Officer

₹1,55,223

Executive Search Consultant

₹6,20,246

Reservations Manager

₹3,60,000

Guest Service Officer

₹1,71,978

Executive Trainee

₹5,26,693

BBA Specializations In Entrepreneurship

Candidates who ultimately intend to create their own business rather than work for an existing organisation can consider the BBA Entrepreneurship programme. Along with the fundamental managerial abilities, students are taught a variety of skills that are essential for anyone starting a firm.

Motives for selecting this BBA Specialization are listed below:

  • This type of specialisation teaches applicants how to get by on fewer resources.
  • It gives graduates a lot of opportunities because it doesn't confine them to a specific industry.
  • Growth will inevitably lead to a rise in income.

Job Profiles

Average Salary

Finance Controller

₹18,50,706

Executive /Office Assistant

₹5,14,883

Chief Human Resource Officer

₹49,13,176

Trainee Telesales

₹2,42,651

System Analyst

₹6,49,397

BBA Specializations in Information Technology

A demanding study, the BBA in Information Technology offers the principles of IT as well as the essential abilities and understanding of managing it. Students are exposed to a wide range of topics, including information database management, information management theory, and many others.

Motives for selecting this BBA Specialization are listed below:

  • India's IT industry is still thriving and offers opportunities for smart people to advance quickly.
  • Increases the likelihood of landing a well-paying job.
  • Students are updated with the most recent information, abilities, and technology required in this field.

Job Profiles

Average Salary

Information System Manager

₹4,70,460

Hardware and Network Expert

₹1,94,500

Graphic Designer

₹2,99,051

Computer Information Specialist

₹10,86,104

Application Programmer

₹6,00,000

BBA Specializations In Human Resource

Due to the idea of "HR" being an essential component of any industry, a BBA in human resources is quite significant. They are responsible for ensuring a business works smoothly and its staff is happy. Being the liaison between the board and the workforce and controlling the organizational structure are both responsibilities of HR.

Motives for selecting this BBA Specialization are listed below:

  • Possibility of employment or placement in the HR departments of numerous businesses.
  • Students are kept up to date with current methods and research by engaging content.
  • Enables the graduate to create personnel policies for the organisation in which they work.
  • Your earning potential will be influenced by the type of business you work for.

Job Profiles

Average Salary

Trainee HR Management

₹1,60,448

IT Recruiter

₹3,13,566

PR Manager

₹5,87,407

HR Manager

₹8,74,388

HR Executive

₹2,67,096

Top 5 BBA Specializations offered in India

1.       BBA Finance

2.       BBA Human Resource

3.       BBA International Business

4.       BBA Tourism

5.       BBA Marketing

BBA Specializations In Finance

Students who excel in numerical analysis and have solid reasoning abilities can consider a BBA in Finance specialty. The curriculum of the course is designed to give students theoretical knowledge of several financial fields, including corporate finance, international finance, financial engineering, and much more.

Motives for selecting this BBA Specialization are listed below:

  • Learn vital management and leadership skills that are relevant to the banking and finance industries.
  • High Demand among staffing agencies.
  • While pursuing higher education, students can also enter the field of research to offer local or worldwide financial solutions.

Job Profiles

Average Salary

Tax Assistant 

₹2,41,354

Loan Officer

₹2,55,068

Financial Investment Analyst

₹10,18,625

Credit Analyst

₹17,50,000

Financial Manager

₹12,84,859

 

BBA Specializations In Human Resource

Due to the idea of "HR" being an essential component of any industry, a BBA in human resources is quite significant. They are responsible for ensuring a business works smoothly and its staff is happy. Being the liaison between the board and the workforce and controlling the organizational structure are both responsibilities of HR.

Motives for selecting this BBA Specialization are listed below:

  • Possibility of employment or placement in the HR departments of numerous businesses.
  • Students are kept up to date with current methods and research by engaging content.
  • Enables the graduate to create personnel policies for the organisation in which they work.
  • Your earning potential will be influenced by the type of business you work for.

Job Profiles

Average Salary

Trainee HR Management

₹1,60,448

IT Recruiter

₹3,13,566

PR Manager

₹5,87,407

HR Manager

₹8,74,388

HR Executive

₹2,67,096

 

BBA Specialization In International Business

Specializing in international business can pay off for you in today's globalized environment. With this degree, you can work for global corporations or even find employment abroad. The BBA in International Company focuses entirely on conducting business on a global scale, thus you study global commerce, tax, and accounting rules. 

Motives for selecting this BBA Specialization are listed below:

  • You will be in high demand as a candidate in global corporations and foreign businesses if you have a BBA in international business. 
  • The salary rate, together with benefits and advancement possibilities, is frequently attractive.

 

Job Profiles

Average Salary

Product Manager

₹16,19,290

Pronouncement Manager

₹12,20,720

Human Resources Officer

₹2,90,488

Business Analyst

₹6,04,826

Business Advisor

₹11,52,372

 

BBA Specialization In Tourism

Given that India's economy depends heavily on tourism, BBA Tourism is a great combo. Both customer service and managing tour operations are abilities that students will learn. In addition, students will be given managerial training that aligns with tourism management.

Motives for selecting this Specialization are listed below:

  • Due to the size of the tourism industry, the graduates have access to a greater choice of careers.
  • They are not just limited to India. Graduates can also try to land a job with a multinational corporation.
  • High employee demand translates to a good probability of landing a job at a high paying company.

Job Profiles

Average Salary

Front Office

₹3,01,667

Ticketing Executive

₹3,21,300

Travel Coordinator

₹5,00,152

Travel Executive

₹3,16,211

Lobby Manager

₹3,01,667

 

BBA Specialization In Marketing

If you want to have a successful career in marketing, you will need to have excellent relationship-building and deal-making skills, which you may learn in BBA Marketing. Students that enrol in this course learn about pricing, product plans, market research and analysis, and much more.

Motives for selecting this Specialization are listed below:

  • As the marketing industry never sleeps and always needs more employees, demand will continue to rise.
  • The pay grade will inevitably rise because of favourable growth.
  • It has a strong correlation to the graduate's primary degree, enhancing their overall level of skill.

Job Profiles

Average Salary

Brand Manager

₹10,92,350

Marketing Manager

₹21,10,000

Market research analyst

₹3,43,964

Advertising Manager

₹17,28,335

Marketing Executive

₹2,90,488

 

Many individuals are under the misconception that a BBA is just a bachelor's degree that is similar to an MBA and that it is just useful to lay a solid foundation for a postgraduate programme. It is an expert degree that covers a wide range of managerial disciplines found in numerous industries. In contrast to many other professional programmes, BBA focuses on a student's entire personality development, helping him or her become a strong, self-assured individual who is capable of managing teams and, eventually, becoming the company's leader.

Making the best choice now that you are aware of all your options is the next stage. Because you will either pursue further study or job in this field, it is essential to choose the best specialization.

FAQ's

Q. What is the entry-level salary for a BBA graduate?

A. The income for recent BBA graduates can range between INR 2-3 LPA annually, however it does rise over time.

Q. Who should submit an application for this programme?

A. In general, late graduates of higher secondary schools enrol in the bachelor of business administration programme. These candidates must have the necessary drive and motivation to build a strong foundation for a career in management and business administration.

Q. What is the program's duration and structure?

A. The three-year full-time curriculum is divided into six semesters, each of which is a half-year long. The main goal in this situation is to give students the fundamentals of business and practical managerial skills while honing their relational abilities through a progression of beneficial based meetings.

Q. Between Christ University, NMIMS, and Symbiosis, which university offers the best bba programme?

A. Christ University is the best choice for BBA. The institute has a demanding curriculum that will teach you discipline. You are free to enroll in a variety of credential programmes at Christ in addition to the standard academics. If you later decide to pursue an MBA, these will enhance your resume. The BBA placement rates at Christ University are decent. Recent highlights indicate that students received an average CTC of 6-7 LPA.

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Avg. Package

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