Indian Institute of Management (IIM) Mumbai has launched two new courses for working professionals. These programs focus on digital transformation, artificial intelligence (AI), strategic sales, and AI-driven marketing. They aim to equip participants with skills needed to succeed in today's fast-changing business world.
Both programs are offered in a hybrid format. This means participants will attend live online classes on weekends, have campus sessions, and complete a final project. The courses are designed for people who already have work experience and are in senior management roles.
New Courses Launched by IIM Mumbai
IIM Mumbai has introduced two executive certificate programs in partnership with TeamLease EdTech.
Executive Certificate Program on Digital Transformation & AI
This program focuses on helping organizations change using new technologies. It covers how to align technology with business goals, create new business ideas, improve how things are done, and lead in the digital age.
Executive Certificate Program in Strategic Sales and AI-Driven Marketing
This course helps participants learn new ways to increase sales and make marketing more effective. It teaches how to use data to make smart marketing decisions and build strong sales strategies.
Participants in both programs will learn from IIM Mumbai faculty and industry experts. They will also connect with other professionals from different fields, helping them build strong networks.
The program coordinators, Prof. Purnima S. Sangle, Prof. Rofin T M, and Dr. Jasashwi Mandal, said, "We are excited to launch these programs. They will give participants the knowledge and skills to use AI, lead change, and grow their businesses.".
Shantanu Rooj, Founder & CEO of TeamLease EdTech, added, "Our partnership with IIM Mumbai is about helping leaders grow in areas like technology and strategy. These courses are relevant to the industry and focus on real-world challenges.".
The courses offer practical experience with AI, data strategies, Industry 4.0 ideas, and how to create value using digital tools.
