About the Job
Key responsibilities:A. Brand & Communication
1. Own brand positioning across all customer touchpoints: website, packaging, retail, events, and campaigns.
2. Build and maintain a strong, consistent brand narrative for aromatherapy, clean fragrances, rituals, and manifestation products.
3. Lead development of creative assets, content calendars, and messaging frameworks.
B. Social Media & Community
1. Build Nytarra’s digital personality across Instagram, YouTube, Pinterest, and creators.
2. Manage influencer partnerships end-to-end—shortlisting, negotiation, briefs, tracking ROI.
C. Offline Marketing & Retail Activation
1. Lead all offline brand visibility: pop-ups, exhibitions, events, flea markets, retail counters, partner stores.
2. Drive in-store branding, sampling programs, and offline customer experience.
3. Build partnerships with yoga studios, wellness centers, spas, hotels, and corporates for bulk purchasing.
4. Lead packaging innovation and offline customer journey improvements
D. Data, Reporting & Growth Ownership
1. Own monthly marketing plan, budgets, and forecasts.
2. Track performance metrics: ROAS, CAC, retention, AOV, repeat rate, brand recall, and offline revenue.
3. Present clear dashboards and insights to the founder.
Number of Openings
1 openingsPerks of this Jobs
Informal dress code
Skills
Social Media Marketing, Email Marketing, English Proficiency (Written), Marketing Strategies
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