Digital Marketing Specialist Job in Bangalore at WebShark Web Services

About the Job

We are looking for a Digital Marketing & SEO Specialist who can help build and strengthen Webshark's positioning as a Digital Transformation Partner, rather than a conventional website development or IT services company.

This is a hands-on role for someone who understands B2B marketing, LinkedIn, SEO, content, market trends, competitor positioning and lead generation, and can independently turn ideas into execution.

You will work closely with the leadership team to build Webshark's digital presence, communicate our capabilities and project stories, strengthen organic visibility, and support targeted B2B outreach.

Key Responsibilities

1. B2B Branding & LinkedIn Marketing
- Develop and execute LinkedIn content strategies for Webshark.
- Create and publish content around digital transformation, technology, business challenges, project insights, case studies and Webshark's capabilities.
- Help showcase how we approach projects and solve complex business and technology problems.
- Research competitors and understand how leading digital transformation, technology and consulting companies position themselves on LinkedIn.
- Continuously identify new content, positioning and marketing opportunities.

2. Content & Case Studies
- Research and develop compelling case studies from Webshark's projects.
- Convert project work, client challenges and solutions into high-quality marketing content.
- Help create LinkedIn posts, articles, case studies, website content and marketing assets.
- Ensure our communication reflects Webshark as a strategic technology and digital transformation partner.

3. SEO & Off-Page SEO
- Execute on-page and off-page SEO activities for Webshark's primary websites.
- Manage keyword research, competitor research, backlink acquisition and link-building activities.
- Identify relevant websites, directories, publications and platforms for quality backlinks.
- Track backlink profiles, rankings, organic visibility and SEO opportunities.
- Work with the team on SEO plans, target keywords and content opportunities.
- Stay updated with search engine changes, SEO trends and best practices.

4. Market & Competitor Research
- Monitor market trends, competitor marketing strategies and emerging opportunities.
- Analyse how successful companies in digital transformation, technology, software, consulting and related industries market themselves.
- Identify what Webshark should communicate, where we should communicate it and how we can differentiate ourselves.

5. B2B Lead Generation & Outreach Support
- Research relevant decision-makers such as CTOs, CIOs, CFOs, CEOs, Founders and Business Heads.
- Support targeted LinkedIn prospecting and cold outreach campaigns.
- Research prospective companies and understand their websites, digital presence and potential technology requirements.
- Assist in preparing personalised outreach ideas, website observations, proposals, pitch decks and initial solution concepts.
- Help identify opportunities where Webshark can provide digital transformation, technology, web, mobile, commerce, automation or integration solutions.

6. Marketing Analytics & Continuous Improvement
- Track performance of LinkedIn, SEO, content, backlinks and outreach activities.
- Identify what is working and what is not.
- Suggest new experiments, campaigns and growth opportunities.
- Take ownership of execution rather than waiting for step-by-step instructions.

What We Are Looking For 🔎

󠁯•󠁏󠁏 Strong understanding of digital marketing and SEO fundamentals.
󠁯•󠁏󠁏 Practical experience with off-page SEO and link building.
󠁯•󠁏󠁏 Good understanding of LinkedIn marketing and B2B content.
󠁯•󠁏󠁏 Ability to research markets, competitors and customer segments.
󠁯󠁯•󠁏󠁏 Strong written communication and content creation skills.
󠁯•󠁏󠁏 Ability to understand a business and translate its capabilities into compelling marketing narratives.
󠁯•󠁏󠁏 Understanding of B2B lead generation and LinkedIn outreach.
󠁯•󠁏󠁏 Comfortable working with data, analytics and SEO tools.
󠁯•󠁏󠁏 Curious about technology, business and digital transformation.
󠁯•󠁏󠁏 Strong ownership and ability to work independently.
󠁯•󠁏󠁏 Willingness to learn and experiment with new marketing strategies and channels.

Important 📌

This is not a routine social media posting or basic SEO execution role.

We are looking for someone who can think, research, strategise and execute.

The ideal candidate should be able to look at Webshark's business, understand our capabilities, study the market and competitors, and come back with ideas on how we should position ourselves, what we should communicate, who we should reach, and how we can generate meaningful B2B opportunities.

A candidate who requires continuous basic hand-holding for routine tasks will not be a good fit for this role.

Number of Openings

1 openings

Perks of this Jobs

Informal dress code 5 days a week Free snacks

Skills

Social Media Marketing, Search Engine Marketing (SEM), Digital Marketing, Strategy, English Proficiency (Written), Instagram Marketing, Marketing Strategies , Search Engine Optimization (SEO), Lead Generation, Creative Writing, Email Marketing, LinkedIn Marketing, English Proficiency (Spoken)