Marketing

MBA [Master of Business Administration]

MBA Marketing is a masters programme specializing in various aspects of sales and marketing. A Specialization in marketing helps a student to prepare themselves to meet the diverse set of marketing challenges present in today's competitive business environment - from understanding the evolving needs of the consumer to managing sales, to overseeing international marketing and distribution operations

Course Curriculum

Year 1

Accounting For Managers
Managerial Economics
Management Practices and Organizational Behavior
International Environment and Management
Computer Application in Management
Business Communication
Financial Management
Human Resource Management
Research Methodology
Marketing Management
Productions and Operations Management

Year 2

Strategic Management
Seminar on Summer Training
Capstone Project-I
Workshop on Business Simulation
Business Analytics
Workshop on Digital Marketing
Rural Marketing
Business to Business Marketing
Consumer Behavior
Marketing Research
Integrated Marketing Communication
Workshop on Customer and Business Analytics
Services Marketing
Sales and Distribution Management
Green Marketing
Product and Brand Management
Designing and Marketing New Products
Workshop on Advertising Design

Admissions Closing Soon for 2017 Batch:
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Average Fees (In Lacs  )

Year wise Fees Bifurcation

First Year
Second Year

Average Fees by Location

5.4 L Delhi NCR
4.3 L Karnataka
4.1 L Gujarat
3.3 L Maharashtra

Latest Developments

16-Aug-2019
SNAP 2019 Registration Starts on 16 August 2019. Know How to Apply!

The registration window for applying to SNAP 2019 has opened today i.e. August 16, 2019 and will close on November 23, 2019. Students willing to take the examination have more than 3 months to apply for it. They must visit the official website i.e. www.snaptest.org and get themselves registered.

14-Aug-2019
Ace CAT Exam 2019 using these Preparation Tips. Read Here!

Preparing well is one of the factors that help cracking any entrance examination. Here are a few tips to enhance and boost up your preparation for CAT 2019. 

07-Aug-2019
CAT 2019 Registration Window Opens Today. Apply Soon!

The application procedure of CAT 2019 has begun today from 10 AM and students willing to take the examination are applying. The application process can be completed online by visiting the official website of CAT i.e. iimcat.ac.in.

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