Marketing

MBA [Master of Business Administration]

MBA Marketing is a masters programme specializing in various aspects of sales and marketing. A Specialization in marketing helps a student to prepare themselves to meet the diverse set of marketing challenges present in today's competitive business environment - from understanding the evolving needs of the consumer to managing sales, to overseeing international marketing and distribution operations

Course Curriculum

Year 1

Accounting For Managers
Managerial Economics
Management Practices and Organizational Behavior
International Environment and Management
Computer Application in Management
Business Communication
Financial Management
Human Resource Management
Research Methodology
Marketing Management
Productions and Operations Management

Year 2

Strategic Management
Seminar on Summer Training
Capstone Project-I
Workshop on Business Simulation
Business Analytics
Workshop on Digital Marketing
Rural Marketing
Business to Business Marketing
Consumer Behavior
Marketing Research
Integrated Marketing Communication
Workshop on Customer and Business Analytics
Services Marketing
Sales and Distribution Management
Green Marketing
Product and Brand Management
Designing and Marketing New Products
Workshop on Advertising Design

Admissions Closing Soon for 2017 Batch:
ICFAI Tech School

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Average Fees (In Lacs  )

Year wise Fees Bifurcation

First Year
Second Year

Average Fees by Location

5.4 L Delhi NCR
4.3 L Karnataka
4.1 L Gujarat
3.3 L Maharashtra

Latest Developments

14-Mar-2019
Exam Dates can be rescheduled because of Lok Sabha Election for ATMA 2019

All India Management Association (AIMA) may plan to change the exam dates for ATMA 2019 May session as the same is clashing with the dates of Lok Sabha Election polls in some of the states. The exam is scheduled to be conducted on May 19 and on the same date the Election Commission of India is holding the polls across the country.

08-Mar-2019
MAT 2019 Application Form Available on mat.aima.in

All India Management Association (AIMA) which is going to conduct MAT 2019 in the month of May has opened the application window for the examination on its official website. Aspirants who are interested in taking the examination for May session can directly visit the official website mat.aima.in and apply for the same.

06-Mar-2019
MAT 2019: Result declared for PBT and CBT both at mat.aima.in

Management Aptitude Test (MAT) 2019, was conducted in both paper and computer-based test module across the country on 23rd and 24th February 2019 respectively. Thousands of management aspirants were waiting for the result, which is now finally released by the All India Management Association (AIMA) on its official website mat.aima.in. MAT 2019 which is conducted in four sessions every year has recently completed its first session of the year in February.

What after MBA

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