Marketing

MBA [Master of Business Administration]

MBA Marketing is a masters programme specializing in various aspects of sales and marketing. A Specialization in marketing helps a student to prepare themselves to meet the diverse set of marketing challenges present in today's competitive business environment - from understanding the evolving needs of the consumer to managing sales, to overseeing international marketing and distribution operations

Course Curriculum

Year 1

Accounting For Managers
Managerial Economics
Management Practices and Organizational Behavior
International Environment and Management
Computer Application in Management
Business Communication
Financial Management
Human Resource Management
Research Methodology
Marketing Management
Productions and Operations Management

Year 2

Strategic Management
Seminar on Summer Training
Capstone Project-I
Workshop on Business Simulation
Business Analytics
Workshop on Digital Marketing
Rural Marketing
Business to Business Marketing
Consumer Behavior
Marketing Research
Integrated Marketing Communication
Workshop on Customer and Business Analytics
Services Marketing
Sales and Distribution Management
Green Marketing
Product and Brand Management
Designing and Marketing New Products
Workshop on Advertising Design

FEATURED
Admissions Open 2020 Batch:

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Average Fees (In Lacs  )

Year wise Fees Bifurcation

First Year
Second Year

Average Fees by Location

5.4 L Delhi NCR
4.3 L Karnataka
4.1 L Gujarat
3.3 L Maharashtra

Latest Developments

26-Mar-2020
How Coronavirus Affected GMAT Testing? Read to Know More!

Did you apply for GMAT 2020 and waiting for the exam dates? If yes, then this news is totally for you. Read full to know more.

25-Mar-2020
NMAT by GMAC 2019 Scorecard to Be Released on This Date. Read More to Know!

Are you waiting for NMAT 2019 Scorecard to be released? If yes, then your wait is over. Here is the date NMAT 2019 Scorecard is releasing on!

01-Feb-2020
Last Minute Tips for Tomorrow's MAT Exam. Read to Know!!

Know what you should study right before a few hours of appearing in MAT 2020 being conducted by AIMA on 2nd February 2020 through Computer Based Test (CBT).

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