Marketing

MBA [Master of Business Administration]

MBA Marketing is a masters programme specializing in various aspects of sales and marketing. A Specialization in marketing helps a student to prepare themselves to meet the diverse set of marketing challenges present in today's competitive business environment - from understanding the evolving needs of the consumer to managing sales, to overseeing international marketing and distribution operations

Course Curriculum

Year 1

Accounting For Managers
Managerial Economics
Management Practices and Organizational Behavior
International Environment and Management
Computer Application in Management
Business Communication
Financial Management
Human Resource Management
Research Methodology
Marketing Management
Productions and Operations Management

Year 2

Strategic Management
Seminar on Summer Training
Capstone Project-I
Workshop on Business Simulation
Business Analytics
Workshop on Digital Marketing
Rural Marketing
Business to Business Marketing
Consumer Behavior
Marketing Research
Integrated Marketing Communication
Workshop on Customer and Business Analytics
Services Marketing
Sales and Distribution Management
Green Marketing
Product and Brand Management
Designing and Marketing New Products
Workshop on Advertising Design

Admissions Closing Soon for 2017 Batch:
ICFAI Tech School

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Average Fees (In Lacs  )

Year wise Fees Bifurcation

First Year
Second Year

Average Fees by Location

5.4 L Delhi NCR
4.3 L Karnataka
4.1 L Gujarat
3.3 L Maharashtra

Latest Developments

17-Oct-2018
CAT 2018: Mock Test Released at iimcat.ac.in, Know the detailed information

The Indian Institute of Management-Calcutta has released the Mock Test for CAT 2018 examination which is scheduled to be conducted on November 25, 2018. 

10-Oct-2018
MAT 2018 Exam Schedule Revised and Registration Started at mat.aima.in

The registration process for MAT 2018 Examination of December session has been started on its official websitemat.aima.in. As per the earlier notification released by All India Management Association(AIMA), the registration process was tentatively to start from 2nd week of October, but it has been re-scheduled to October 6, 2018. Candidates aspiring to take MAT test can visit the official website for registration.

20-Sep-2018
Know the topic-wise weightage in CAT 2018

The CAT 2018 examination is scheduled to be conducted on November 25, 2018. While the candidates are busy in CAT 2018 Preparation, it's the time know the weightage of each topic expected in the upcoming examination. 

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