Marketing

MBA [Master of Business Administration]

MBA Marketing is a masters programme specializing in various aspects of sales and marketing. A Specialization in marketing helps a student to prepare themselves to meet the diverse set of marketing challenges present in today's competitive business environment - from understanding the evolving needs of the consumer to managing sales, to overseeing international marketing and distribution operations

Course Curriculum

Year 1

Accounting For Managers
Managerial Economics
Management Practices and Organizational Behavior
International Environment and Management
Computer Application in Management
Business Communication
Financial Management
Human Resource Management
Research Methodology
Marketing Management
Productions and Operations Management

Year 2

Strategic Management
Seminar on Summer Training
Capstone Project-I
Workshop on Business Simulation
Business Analytics
Workshop on Digital Marketing
Rural Marketing
Business to Business Marketing
Consumer Behavior
Marketing Research
Integrated Marketing Communication
Workshop on Customer and Business Analytics
Services Marketing
Sales and Distribution Management
Green Marketing
Product and Brand Management
Designing and Marketing New Products
Workshop on Advertising Design

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Admissions Open 2020 Batch:

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Average Fees (In Lacs  )

Year wise Fees Bifurcation

First Year
Second Year

Average Fees by Location

5.4 L Delhi NCR
4.3 L Karnataka
4.1 L Gujarat
3.3 L Maharashtra

Latest Developments

05-Dec-2019
How To Raise An Objection If You Are Not Satisfied with CAT 2019 Answer Key?

Check how to raise objection if you are not satisfied with CAT 2019 Answer Key released by IIMs. Read to know the complete details.

03-Dec-2019
NMAT by GMAC Retake Registration Window Opens. Read on to Know More!

Retake registration window opens for NMAT by GMAC. Register yourself before 14th December 2019. Click here to know more.

02-Dec-2019
Check CAT 2019 Answer Key and Candidates' Response Sheet Here!

Click here to know how much you have scored in CAT 2019 Exam. Read to know the detailed procedure of downloading your CAT 2019 Answer Key.

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