Marketing

MBA [Master of Business Administration]

MBA Marketing is a masters programme specializing in various aspects of sales and marketing. A Specialization in marketing helps a student to prepare themselves to meet the diverse set of marketing challenges present in today's competitive business environment - from understanding the evolving needs of the consumer to managing sales, to overseeing international marketing and distribution operations

Course Curriculum

Year 1

Accounting For Managers
Managerial Economics
Management Practices and Organizational Behavior
International Environment and Management
Computer Application in Management
Business Communication
Financial Management
Human Resource Management
Research Methodology
Marketing Management
Productions and Operations Management

Year 2

Strategic Management
Seminar on Summer Training
Capstone Project-I
Workshop on Business Simulation
Business Analytics
Workshop on Digital Marketing
Rural Marketing
Business to Business Marketing
Consumer Behavior
Marketing Research
Integrated Marketing Communication
Workshop on Customer and Business Analytics
Services Marketing
Sales and Distribution Management
Green Marketing
Product and Brand Management
Designing and Marketing New Products
Workshop on Advertising Design

Admissions Closing Soon for 2017 Batch:
ICFAI Tech School

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Average Fees (In Lacs  )

Year wise Fees Bifurcation

First Year
Second Year

Average Fees by Location

5.4 L Delhi NCR
4.3 L Karnataka
4.1 L Gujarat
3.3 L Maharashtra

Latest Developments

06-Dec-2018
XAT 2019: Late Application Process ends on December 7

Xavier Labour Relations Institute (XLRI) has ended the XAT Registrations process. The last date to apply for XAT 2019 was November 30, 2018. However, the institute further provided the opportunity to the aspiring candidates who missed the initial deadline. 

06-Dec-2018
CMAT & GPAT 2019: Registration Closes on December 7

The National Testing Agency (NTA) will be closing the online registration for two national-level entrance examinations i.e. CMAT 2019 and GPAT 2019 on December 7, 2018. 

05-Dec-2018
CAT 2018: Answer Key Released at iimcat.ac.in

CAT Answer Key has been released by the Indian Institutes of Management on the official website of CAT at iimcat.ac.in. 

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