Marketing

MBA [Master of Business Administration]

 

What is MBA in Marketing ?

 

MBA Marketing is a popular two-year MBA course for applicants who want to learn about market strategy, branding, advertising, and how to manage marketing resources.

 

MBA Marketing teaches students how to construct a narrative around any given product or service using analytics, storytelling, communications, consumer behaviour, and management skills. With the growth of digital marketing in India, MBA marketing has found new meaning.

 

Candidates seeking MBA Marketing Admission 2022 must have a minimum of 50% in their degree and valid results in the CAT, ATMA, MAT, or other national level MBA examinations.

 

Management Concepts, Cost and Management Accounting, Business Environment, Marketing Management, and other topics are covered in the MBA Marketing Syllabus. Students can also pursue dual specialty programmes such as an MBA in Marketing and Sales or an MBA in Finance and Marketing.

 

 

MBA Marketing Course Highlights

 

Course

MBA  in Marketing

Duration

2 Years

Eligibilty Criteria

Bachelor's degree(Minimum 50% in graduation)

Designated Roles get 5% on cut-off

Fees

3 – 10 Lakh

Average salary

8 lakh

Syllabus (Core Subjects)

Fundamentals of Management

Accounting for Marketing managers

Consumer Behaviour

Marketing Research

Advertising and Sales Promotion

Business Marketing

Strategic Brand Management

Human Resource Management

 

Top MBA Marketing Colleges in India

1)Christ University

2) ICFAI Business School

3)Faculty of Management Studies (FMS DELHI)

4)IIT Bombay

5)MICA Ahmedabad

Career Prospects

Marketing Management ,Brand Manager , Area Sales manager ,Business Development Manager

 

Types of MBA Marketing Courses

  1. Full Time MBA Marketing
  2. Part Time MBA Marketing
  3. Distance MBA Marketing
  4. MBA marketing Online

Entrance Exams Accepted

CATXATMATSNAPNMATGMATCMATATMA

State Level MBA entrance Exams

 APICET, TANCET, PU CET, HPCET, TSICET, UPSEE, KMAT, MAH CET

 

Best MBA Marketing Colleges in Your City/State 

 

Best MBA Marketing Colleges in Mumbai

Best MBA Marketing Colleges in Noida

Best MBA Marketing Colleges in Bhubaneshwar

Best MBA Marketing Colleges in Delhi

Best MBA Marketing Colleges in Chandigarh

 Best MBA Marketing Colleges in Karnataka

Best MBA Marketing Colleges in Bangalore

Best MBA Marketing Colleges in Jaipur

Best MBA Marketing Colleges in Maharashtra

Best MBA Marketing Colleges in Kolkata

Best MBA Marketing Colleges in Dehradun

Best MBA Marketing Colleges in Tamilnadu

Best MBA Marketing Colleges in Lucknow

Best MBA Marketing Colleges in Allahabad

Best MBA Marketing Colleges in Haryana

Best MBA Marketing Colleges in Pune

Best MBA Marketing Colleges in Chennai

Best MBA Marketing Colleges in Uttar Pradesh

Best MBA Marketing Colleges in Ahmedabad

Best MBA Marketing Colleges in Bhopal

Best MBA Marketing Colleges in Gujarat

Best MBA Marketing Colleges in Gandhinagar

Best MBA Marketing Colleges in Ghaziabad

Best MBA Marketing Colleges in Madhya Pradesh

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Why MBA in Marketing?

 

All organisation, whether domestic or global, needs a marketing dept to popularise the brand through actions such as promotions, commercials, sales, media, and entertainment. Nowadays, a new field of marketing, digital marketing, has grown popular among today's students as businesses use social media to promote their brands. This has broadened the scope of an MBA in Sales and Marketing.

 

  •  MBA in Marketing Specializations - This programme offer various forms of specialization . Advertising, Branding to International Markets are some of the branches of this programme.

 

  • Skill Develoopment -  Teaches you how to effectively network and improves the ability to lead and deliver your strategic projects

 

  • Related courses include - Marketing Management, Sales, Operations Management, Consumer Strategy, Digital Marketing, and Social Media Marketing.

 

  • A path To Top Management Roles -The program will provide you with information and skills into the marketing strategies of top firms throughout the world, allowing you to perform effectively in top management companies.

 

  • Scope for Increased Earnings - Obtaining an MBA in Marketing ensures a good salary as well as a greater and better professional advancement.

 

  • Average annual income - Average salary of Marketing Manager is INR 9,03,076 per year, which is more than the compensation of an HR manager (INR 7,82,489) or Operations manager (INR 8,32,787).

 

  • MBA Marketing Top Recruiters - Tata Consulting Services (TCS), Vodafone, Amazon , CitibankMckann Erickson,Kotak Mahindra bank, HUL, P&G, Dentsu , Ogilvy,HDFC Bank , Google, Microsft etc.

 

  • Easy Career Switch - MBA Marketing graduates have the opportunity to easily switch  and pursue careers in consulting or entrepreneurial management after completing the programme.

 

 

 

MBA in Marketing Management Distance Education Admission 2022-23

 

MBA in Marketing Management Distance Education is a master's degree programme that last two years. It gives training, hands on experience, education and information, and the abilities to understand effective marketing techniques and launch creative marketing initiatives.

 

 

Top 10 MBA Marketing Distance Colleges In India 

 

College Name

Entrance Exam

Fees

Registration

Eligibility

ICFAI University

CBT

INR 63,000

Online

Graduation with minimum 45% from any recognised university

IGNOU

OPENMAT

INR 31,500

Online/Offline

50% For General Candidate- 45% for Reserved candidates

Suresh Gyan Vihar University

CBT

INR 52,000

Online

>55% marks in Graduation

Annamalai University

Spot Admission

INR 39,700

Online/Offline

Graduation in any discipline from a recognised University

Sikkim Manipal University

SMAT

INR 80,000

Online

Graduation in any discipline from a recognised University

Amity University

GD/PI

INR 1,36,000

Online

At least 55% marks in Graduation

Lovely Professional University

LPUNEST

INR 39,600

Online

At least 55% marks in Graduation

Symbiosis Center for Distance Learning

Online Test

INR 23,000

Online

At least 50% marks in Graduation

IMT CDL Ghaziabad

GD/PI

INR 1,10,000

Online

50% in Graduation                     2 Years work experience

University of Madras

Spot Admission

INR 16,800

 

Graduation from any Discipline

 

 

 


 

 

 

MBA in Marketing Syllabus ( Year-Vise)

MBA Marketing focuses on the topic of marketing in a comprehensive approach, including many forms of marketing from digital to full time , as well a full time s managerial basics. The following are the MBA Marketing subjects:

 

                                                           MBA in Marketing Syllabus

MBA Marketing First Year Syllabus

MBA Marketing Second Year Syllabus

Management Concepts

Entrepreneurship Development

Business Environments

Retail Management

Quantitative Techniques in Management

Strategic Management

Managerial Economics

Service Marketing and CRM

Managerial Communication

E-Commerce

Statistical Analysis and Operations Research

International Business

Financial Management

Industrial Marketing

Marketing Management

Total Quality Management

Advertising Management

Management Information System

Cost and Management Accounting

Sales and Distributional Management

Products and Operations Department

Logistics and Supply Chain Management

Consumer Behaviour

Product and Brand Management

Accounting and Managerial Decisions

----

Human Resource Management

----

 

MBA in Marketing Semester vise Syllabus

 

YEAR

SEMESTER

Subjects

1st

 

Semester- 1

Management Concepts

Business Environment

Quantitative Technique in Management

Managerial Economics

Statistical Analysis and Operational Research

Managerial Communication

Financial Management

 

 

Semester 2

Cost and Management Accounting

Marketing Management

Consumer Behaviour

Products and Operations Management

Advertising Management

Human Resource Management

Accounting and Managerial Decisions

 

 

 

2nd

 

Semester 3

Strategic management

Entrepreneurship Development

International Business

Industrial Marketing

Retail Management

E-Commerce

Service Marketing and CRM

 

 

 

Semester 4

Management Information System

Product and Brand Management

Sales and Distribution Management

Integrated Marketing Communication

Logistic and Supply Chain Management

Total Quality Management

Management Control Systems

 

 

MBA in Marketing & Sales Skills Required

 

A person must be socially skilled and likeable in order to pursue a job in MBA Marketing. In addition, the candidate should have extensive market knowledge in order to stand out in the sector. Some of the fundamental skillsets necessary for a job in MBA in Marketing are listed below:

 

                                               Skills Required for MBA in Marketing

Tech Savy

Socially Adapt

Excellent Communication Skills

Public Speaking skills

Creative

Stress Management

Decision Making Skills

Ability to Understand the buyer

Service Orientation

Post Sales Relationship Management

 

 

 

MBA MARKETING SKILLS

Course Curriculum

Year 1

Accounting For Managers
Managerial Economics
Management Practices and Organizational Behavior
International Environment and Management
Computer Application in Management
Business Communication
Financial Management
Human Resource Management
Research Methodology
Marketing Management
Productions and Operations Management

Year 2

Strategic Management
Seminar on Summer Training
Capstone Project-I
Workshop on Business Simulation
Business Analytics
Workshop on Digital Marketing
Rural Marketing
Business to Business Marketing
Consumer Behavior
Marketing Research
Integrated Marketing Communication
Workshop on Customer and Business Analytics
Services Marketing
Sales and Distribution Management
Green Marketing
Product and Brand Management
Designing and Marketing New Products
Workshop on Advertising Design

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Career Scope after MBA in Marketing and Sales?
 
 MBA in Marketing provides a wide range of professional opportunities, including executive and management roles in top-tier firms throughout the world. Candidates who successfully complete an MBA in Sales and Marketing can obtain a variety of profitable professions and create a career as a Brand Manager, Product Manager, Head of Digital Marketing, Sales Manager, and so on.

Specialization

MBA in Marketing Specializations

 

Specializing in a discipline offers you an advantage over others since it equips you with the necessary expertise to pursue that job. It also lets your future employer know that you do have the necessary expertise in that field, thus it is always preferable to pursue a certain concentration when completing your degree. During the second year, students can pick from a variety of specialisations available within MBA Marketing disciplines, including:

 

 

MBA MARKETING SPECIALIZATIONS

 

 

MBA marketing offers a total of 10 different specialisation providing a wide range of opportunities and knowledge . Lets take a look at these MBA Marketing specialisations below 

 

Advanced Interactive Marketing and Measurement

 

This course establishes a set of ideas that will allow the marketing manager to adopt an electronic and social media strategy. The focus of interactive marketing is not only on the firm's engagement with the consumer but also on the customer's interaction with the company and their interactions with one another.

Average Salary - 5 Lakh/annum

 

 

MBA In Advertising Management

MBA in Advertising Management is a two year programme which helps student in understanding different marketing and advertising technique that will profit a company or any organisation they will work for .Due to the competitiveness of the market the demand for Advertising Manager is increasing rapidly .

Average Salary – 2-9 Lacs/annum

 

MBA in Marketing Research

 

The Marketing Research specialisation degree will prepare you for a future in a data-driven business that uses Big Data to make marketing choices. You will learn how to draw data conclusions and will be prepared for positions in marketing research, marketing analytics, and data management.  

Average Salary - 5 Lakh/annum

 

MBA in Sales and Merchandising Studies 

 

MBA in Fashion Merchandising and Retail Management is a two-year curriculum that entails creating fashion goods and then managing their sales and distribution to the ultimate customer. The primary goal of this course is to specialise students in the areas of merchandising, marketing, retailing, and supply chain management in order to satisfy the fashion industry's aims.

Average Salary - 7-8 Lacs/annum

 

MBA in Digital Marketing (Search Engine Marketing and Usability)

 

MBA Digital Marketing is a two-year specialised program that teaches online branding and product marketing on a local and worldwide scale using digital media. Internet marketing, mobile marketing, digital branding, email marketing, strategic management, E-Commerce, and various other topics are covered in the MBA digital marketing course.

Average Salary - 3 - 20 lacs/annum

 

MBA in Business Marketing operations 

 

MBA Digital Marketing is a two-year specialised program that teaches online branding and product marketing on a local and worldwide scale using digital media. Internet marketing, mobile marketing, digital branding, email marketing, strategic management, E-Commerce, and various other topics are covered in the MBA digital marketing course.

Average Salary - 4 - 8 Lakh/annum

 

MBA in Entrepreneurship and Small Business Development

 

MBA in Entrepreneurship students learn about product/service development, venture formation, and company management. A heavy emphasis on entrepreneurship aimed at training students with leadership and challenge-management abilities helps them to create enterprises while adapting to ongoing environmental, technical, and regulatory changes.

Average Salary - 5 - 20 Lakh/annum

 

MBA Marketing for Travel and Tourism Operations 

 

For admission to the programme, candidates must have a UG degree with 50 percent aggregate marks in relevant streams from a recognised university. Candidates seeking admission to universities providing MBA degrees in travel and tourism must score well on entrance examinations such as the MAT, XAT, GMAT, CAT, and others.

 

Average Salary - 5 - 10 Lakh/annum

 

MBA in Accounting and Bookkeeping

 

Accounting MBAs may help you prepare for the most common accounting certifications, such as the CPA, and can lead to accounting management roles, financial analyst positions, and even chief finance officer positions. An accounting MBA is a specialisation inside a conventional MBA programme that normally takes one to three years to complete.

Average Salary - 8 - 25 Lakh/annum

 

MBA in Business Economics 

 

MBA in Business Economics, sometimes known as MBA , is a two-year programme designed to address difficulties in the business world that require an analytical and quantitative approach, as well as the application of cutting-edge methodologies in the fields of business and economic

This curriculum focuses entirely on how to interact with business enterprises and manage the company's relationships with its employees, goods, money, and target market.

Average Salary - 10 Lakh/annum

Eligibility

ELIGIBILTY CRITERIA :
 
MBA in Marketing Eligibility Criteria :

 

  • Candidates who want to study sales and marketing at the undergraduate level must meet the following requirements:

 

  • Candidates must have a Class 12 certificate from a recognized institution in any subject.

 

  • Candidates must have received a minimum of 50% aggregate or equivalent CGPA in Class 12. (may vary from college to college). Candidates from designated groups typically receive a 5% discount at most universities or schools.

 

  • Some universities admit students depending on their performance in various UG entrance tests and meeting the requisite cutoff.

 

MBA Marketing Admission 2022

Admission to MBA Marketing programmes is based on the results of numerous admission tests administered at the national, state, and university levels, accompanied by a GD/PI round. Candidates must have passed any admission test recognised by their selected college. After passing the entrance test, candidates must participate in the counselling procedure for MBA Marketing Admission 2022.

 

How to Apply?

 

The steps to follow when registering for an MBA marketing programme are as follows:

  • Please carefully complete the registration form after reading it.
  • To be considered for admission to a top business school, please get a better CAT/MAT/XAT or equivalent aptitude exam result.
  • To be considered for the PI round, carefully complete the institute's written aptitude test.
  • Fill out the necessary information for the PI round.
  • Register for the final admittance after being shortlisted.

 

MBA in  Marketing Admissions Tips for 2022

 

  • Maintain a consistent study schedule based on the subjects.
  • Maintain a daily schedule for preparing for aptitude exams.
  • For a better understanding of PI, listen to the interviews of marketing experts.
  • Keep an eye on the MBA marketing cut-offs for various schools.
  • Examine the prior year's aptitude test exam paper.
  • Perform fake tests and evaluate your results.

 

Top 10 MBA in  Marketing Colleges in India :

 

The following are some of the best MBA institutions in India that provide MBA Marketing degrees, as well as their typical prices and admission process:

 

Name of Colleges

Annual fees

Entrance exam 2022

IIM Ahmedabad (IIM-A)

INR 11,50,000

CAT, GMAT

IIM Bangalore (IIM-B)

INR 11,50,000

CAT, GMAT

IIM Calcutta (IIM-C)

INR  11,50,000

CAT, GMAT

FMS Delhi

INR 96,000

CAT

XLRI Jamshedpur

INR 11,80,000

XAT, GMAT

MICA Ahmedabad

INR 11,50,000

MICAT, CAT, XAT, GMAT

Symbiosis Institute Pune

INR 5,90,000

SNAP

IFMR Graduate School of Business

INR 13,45,000

CAT

SIBM Bangalore

INR 8,20,000

SNAP

SIBM Hyderabad

INR 6,80,000

SNAP

 

Average Fees (In Lacs  )

Year wise Fees Bifurcation

First Year
Second Year

Average Fees by Location

5.4 L Delhi NCR
4.3 L Karnataka
4.1 L Gujarat
3.3 L Maharashtra

Latest Developments

02-May-2022
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Download TANCET 2022 Admit Card Today as it has been released on tancet.annauniv.edu!!!

Career Description

Is it worthwhile to pursue an MBA in Marketing?

 

When it comes to attracting entry-level management positions, an MBA in marketing can help to compensate for some of the necessary job experience. Marketers with MBAs make far more than those without.

Each college structures its course differently, but they all cover the same MBA Marketing topics. However, it is preferable to review the university's website and course description. When selecting a course, it is critical that you are familiar with the syllabi so that you may make an educated decision about whether or not to pursue a course and can discuss your alternatives with somebody who has taken the course before you.

 

Career Scope after MBA in Marketing & Sales

 

 MBA in Marketing provides a wide range of professional opportunities, including executive and management roles in top-tier firms throughout the world. Candidates who successfully complete an MBA in Sales and Marketing can obtain a variety of profitable professions and create a career as a Brand Manager, Product Manager, Head of Digital Marketing, Sales Manager, and so on.

Given below is a list of jobs that one can opt for after Postgraduation in MBA in Marketing

 

1) Advertising and Promotional Management

2) Consulting 

3) Marketing Mnagement 

4) Business to Business Marketing (B2B ) Retailing and Wholesailif

5) New Product Development 

6) Marketing Research

7) Retailing and Wholesailing 

8) Family Business Management 

9) Product and Brand Management

10) Sales Management

 

 

Career Scope after MBA in Marketing and Sales?
 MBA in Marketing provides a wide range of professional opportunities, including executive and management roles in top-tier firms throughout the world. Candidates who successfully complete an MBA in Sales and Marketing can obtain a variety of profitable professions and create a career as a Brand Manager, Product Manager, Head of Digital Marketing, Sales Manager, and so on

Average Salary in Marketing Jobs

 

Listed below is the average salaries of MBA marketing Graduates In India:

 

 

MBA MARKETING JOB ROLES AND SALARY

 

 

 

Career Scope after MBA in Marketing and Sales?
 
 MBA in Marketing provides a wide range of professional opportunities, including executive and management roles in top-tier firms throughout the world. Candidates who successfully complete an MBA in Sales and Marketing can obtain a variety of profitable professions and create a career as a Brand Manager, Product Manager, Head of Digital Marketing, Sales Manager, and so on.
Career Scope after MBA in Marketing and Sales?
 
 MBA in Marketing provides a wide range of professional opportunities, including executive and management roles in top-tier firms throughout the world. Candidates who successfully complete an MBA in Sales and Marketing can obtain a variety of profitable professions and create a career as a Brand Manager, Product Manager, Head of Digital Marketing, Sales Manager, and so on.
Career Scope after MBA in Marketing and Sales?
 
 MBA in Marketing provides a wide range of professional opportunities, including executive and management roles in top-tier firms throughout the world. Candidates who successfully complete an MBA in Sales and Marketing can obtain a variety of profitable professions and create a career as a Brand Manager, Product Manager, Head of Digital Marketing, Sales Manager, and so on.

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