About the Job
We are looking for a 'Product Marketing Associate' to help drive go-to-market strategies, customer engagement, and brand positioning for our B2B SaaS products. You will work closely with product, sales, and marketing teams to develop compelling messaging, execute targeted marketing campaigns, and ensure our solutions effectively address the needs of enterprise and mid-market customers.Key Responsibilities:
1. Assist in developing product positioning, messaging, and go-to-market strategies tailored for B2B SaaS audiences.
2. Conduct market research and competitor analysis to identify trends, customer pain points, and opportunities.
3. Create sales enablement materials, including decks, case studies, one-pagers, and FAQs, to support the sales team.
4. Support the execution of multi-channel marketing campaigns (email, content marketing, webinars, and paid media).
5. Analyze marketing performance metrics and user engagement to optimize strategies and improve conversion rates.
6. Collaborate with product teams to translate technical features into clear, value-driven messaging for business buyers.
Requirements:
1. 1-3 years of experience in B2B SaaS product marketing, content marketing, or demand generation.
2. Strong storytelling and positioning skills to communicate complex SaaS solutions effectively.
3. Experience in creating sales collateral and working closely with sales teams to align marketing with revenue goals.
4. Familiarity with CRM, marketing automation tools (HubSpot, Marketo, or similar), and analytics platforms.
5. Ability to analyze data and customer insights to refine messaging and improve engagement.
6. Highly collaborative, detail-oriented, and eager to learn in a fast-paced SaaS environment.
Number of Openings
1 openingsPerks of this Jobs
5 days a week
Skills
Social Media Marketing, Search Engine Marketing (SEM), Digital Marketing, Email Marketing, English Proficiency (Spoken), English Proficiency (Written)
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