About the Job
Key Responsibilities:A. Website & Landing Page Copy:
1. Write clear, persuasive, and SEO-optimized copy for new and existing website pages.
2. Focus on conversion rate optimization (CRO) by crafting compelling Headlines, Sub-headers, and Calls to Action (CTAs).
3. Collaborate with designers to ensure copy and visual layout work in harmony to guide the user journey.
B. Advertising Copy:
1. Develop high-impact copy for paid social (Meta, TikTok, LinkedIn) and Search Engine Marketing (SEM/Google Ads).
2. Write multiple variations of ad copy for A/B testing to determine which hooks drive the lowest Cost Per Acquisition (CPA).
3. Distill complex value propositions into punchy, attention-grabbing headlines.
C. Social Media Copywriting:
1. Draft engaging captions for various platforms (Instagram, LinkedIn, X, etc.) that encourage engagement and shares.
2. Adapt the brand voice to suit the specific "vibe" of each platform while maintaining brand consistency.
3. Work closely with the social media executive to align copy with trending formats and visual assets.
D. Blog & Long-form Content:
1. Research and write in-depth blog posts that establish our brand as a thought leader in the [Industry Name] space.
2. Implement SEO best practices (keyword integration, internal linking, and meta descriptions) to drive organic traffic.
3. Interview internal subject matter experts to translate technical concepts into accessible, reader-friendly content.
Number of Openings
1 openingsPerks of this Jobs
5 days a week
Skills
English Proficiency (Spoken), English Proficiency (Written), Blogging, Search Engine Optimization (SEO), Creative Writing
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