About the Job
Key responsibilities:1. Plan, execute, and scale performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube) with a strong focus on ROAS, CAC, and conversions.
2. Build and optimize full-funnel campaigns (TOF–MOF–BOF), including audience targeting, creative testing, budget allocation, and bid strategy.
3. Own ad creatives and copy in collaboration with design and content teams, ensuring strong hooks, clear CTAs, and high-performing formats.
4. Set up, manage, and monitor tracking and analytics using Meta Pixel, GA4, and GTM to ensure accurate attribution and KPI tracking.
5. Drive continuous optimization and CRO through A/B testing, landing page improvements, and performance insights.
6. Support overall digital growth through campaign planning, remarketing strategies, SMM alignment, and basic SEO optimization.
Number of Openings
1 openingsSkills
Social Media Marketing, Google Analytics, Google AdWords, Search Engine Optimization (SEO), Facebook Ads, Marketing Campaigns , Gemini
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