Market Research and Data Analytics

MBA [Master of Business Administration]

This course addresses the need of a transformational modern business environment. This transformation requires the aid of market research, data analytics, IT enabled services, BPO and KPO.

Course Curriculum

Year 1

  1. Introductory concepts to Market research and data analytics
  2. Multivariate data analysis
  3. Methods of forecasting
  4. Using data analytics at work
  5. Projects
  6. Data analytics
  7. Stochastic models
  8. Analytics in terms of market and retail
  9. Analytics of prescriptive nature
  10. Preparation of data and imputation
  11. SAS module

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Admissions Open 2020 Batch:

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Average Fees (In Lacs  )

Year wise Fees Bifurcation

First Year
Second Year

Average Fees by Location

5.4 L Delhi NCR
4.3 L Karnataka
4.1 L Gujarat
3.3 L Maharashtra

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