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Market Research and Data Analytics
MBA [ Master of Business Administration ]
This course addresses the need of a transformational modern business environment. This transformation requires the aid of market research, data analytics, IT enabled services, BPO and KPO.
Course Curriculum
Year 1
- Introductory concepts to Market research and data analytics
- Multivariate data analysis
- Methods of forecasting
- Using data analytics at work
- Projects
- Data analytics
- Stochastic models
- Analytics in terms of market and retail
- Analytics of prescriptive nature
- Preparation of data and imputation
- SAS module
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