Event Management and Public Relations

MBA [Master of Business Administration]

In recent years, the number of entertainment and community events subsided by interested advertisers has increased. They apparently recognize this as a new media which allows them to directly connect to the audience in a different way who are bombarded by thousands of commercials on a daily basis. An event management can enhance and link other elements of a promotional mix- Advertising, Public relations, Sales promotions and Direct Marketing- to create a singular, high visibility experience for the consumers.
 
In MBA in Event Management and PR a student can learn a lot of things which include basic requirements for organizing the event like budgeting, scheduling, site selection, acquiring necessary permit & licensees , coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and risk managementIn recent years, the number of entertainment and community events subsided by interested advertisers has increased. They apparently recognize this as a new media which allows them to directly connect to the audience in a different way who are bombarded by thousands of commercials on a daily basis. An event management can enhance and link other elements of a promotional mix- Advertising, Public relations, Sales promotions and Direct Marketing- to create a singular, high visibility experience for the consumers.
 
In MBA in Event Management and PR a student can learn a lot of things which include basic requirements for organizing the event like budgeting, scheduling, site selection, acquiring necessary permit & licensees , coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and risk management

Course Curriculum

Year 1

  • Organizational behavior
  • Economics for Managers
  • Marketing Management
  • Quantitative techniques for management
  • Information technology
  • Business communication
  • Behavioral science
  • Foreign business language
  • Human resource management
  • Accounting and finance for managers
  • Research methodology
  • Legal aspects of business
  • Production and operations management

Year 2

  • Business environment and Strategic management
  • Elective
  • Summer internships
  • Business communication
  • Behavioral Science
  • Dissertation
  • Public relations
  • Fundamentals of photography
  • Tools and techniques in business relations
  • Visualization in events and PR
  • Corporate communication
  • Media production and set design
  • Client servicing and account planning
  • Production, coordination and budgeting in event management

Admissions Closing Soon for 2017 Batch:
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Average Fees (In Lacs  )

Year wise Fees Bifurcation

First Year
Second Year

Average Fees by Location

5.4 L Delhi NCR
4.3 L Karnataka
4.1 L Gujarat
3.3 L Maharashtra

Latest Developments

06-Jun-2018
NMAT by GMAC 2018: Online Practice Exams Launched

The Graduate Management Admission Council (GMAC) has launched the fourth edition of NMAT by GMAC official preparation online practice examination for the academic year 2018.

22-May-2018
TANCET 2018: Exam Analysis

TANCET 2018 examination was conducted on May 19 & May 20, 2018 by the Government College of Technology (GCT) -  Coimbatore. The Tamil Nadu Common Entrance Test (TANCET) was held at various examination centres for admission to M.E., M. Tech., M. Plan., M.C.A. and M.B.A. courses offered by the government and private colleges of Tamil Nadu

15-May-2018
TANCET 2018: Hall Ticket Released

The Hall Ticket of Tamil Nadu Common Entrance Test (TANCET) has been released by Anna University. TANCET 2018 Examination is scheduled to be conducted on May 19 for the academic year 2018.

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