Event Management and Public Relations

MBA [Master of Business Administration]

In recent years, the number of entertainment and community events subsided by interested advertisers has increased. They apparently recognize this as a new media which allows them to directly connect to the audience in a different way who are bombarded by thousands of commercials on a daily basis. An event management can enhance and link other elements of a promotional mix- Advertising, Public relations, Sales promotions and Direct Marketing- to create a singular, high visibility experience for the consumers.
 
In MBA in Event Management and PR a student can learn a lot of things which include basic requirements for organizing the event like budgeting, scheduling, site selection, acquiring necessary permit & licensees , coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and risk managementIn recent years, the number of entertainment and community events subsided by interested advertisers has increased. They apparently recognize this as a new media which allows them to directly connect to the audience in a different way who are bombarded by thousands of commercials on a daily basis. An event management can enhance and link other elements of a promotional mix- Advertising, Public relations, Sales promotions and Direct Marketing- to create a singular, high visibility experience for the consumers.
 
In MBA in Event Management and PR a student can learn a lot of things which include basic requirements for organizing the event like budgeting, scheduling, site selection, acquiring necessary permit & licensees , coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and risk management

Course Curriculum

Year 1

  • Organizational behavior
  • Economics for Managers
  • Marketing Management
  • Quantitative techniques for management
  • Information technology
  • Business communication
  • Behavioral science
  • Foreign business language
  • Human resource management
  • Accounting and finance for managers
  • Research methodology
  • Legal aspects of business
  • Production and operations management

Year 2

  • Business environment and Strategic management
  • Elective
  • Summer internships
  • Business communication
  • Behavioral Science
  • Dissertation
  • Public relations
  • Fundamentals of photography
  • Tools and techniques in business relations
  • Visualization in events and PR
  • Corporate communication
  • Media production and set design
  • Client servicing and account planning
  • Production, coordination and budgeting in event management

Admissions Closing Soon for 2017 Batch:
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Average Fees (In Lacs  )

Year wise Fees Bifurcation

First Year
Second Year

Average Fees by Location

5.4 L Delhi NCR
4.3 L Karnataka
4.1 L Gujarat
3.3 L Maharashtra

Latest Developments

10-Oct-2018
MAT 2018 Exam Schedule Revised and Registration Started at mat.aima.in

The registration process for MAT 2018 Examination of December session has been started on its official websitemat.aima.in. As per the earlier notification released by All India Management Association(AIMA), the registration process was tentatively to start from 2nd week of October, but it has been re-scheduled to October 6, 2018. Candidates aspiring to take MAT test can visit the official website for registration.

20-Sep-2018
Know the topic-wise weightage in CAT 2018

The CAT 2018 examination is scheduled to be conducted on November 25, 2018. While the candidates are busy in CAT 2018 Preparation, it's the time know the weightage of each topic expected in the upcoming examination. 

18-Sep-2018
CAT 2018: Registrations Extended till September 26

The Indian Institute of Management, Calcutta has extended the last date of CAT Registration from September 19, 2018, to September 26, 2018. 

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