Event Management and Public Relations

MBA [Master of Business Administration]

In recent years, the number of entertainment and community events subsided by interested advertisers has increased. They apparently recognize this as a new media which allows them to directly connect to the audience in a different way who are bombarded by thousands of commercials on a daily basis. An event management can enhance and link other elements of a promotional mix- Advertising, Public relations, Sales promotions and Direct Marketing- to create a singular, high visibility experience for the consumers.
 
In MBA in Event Management and PR a student can learn a lot of things which include basic requirements for organizing the event like budgeting, scheduling, site selection, acquiring necessary permit & licensees , coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and risk managementIn recent years, the number of entertainment and community events subsided by interested advertisers has increased. They apparently recognize this as a new media which allows them to directly connect to the audience in a different way who are bombarded by thousands of commercials on a daily basis. An event management can enhance and link other elements of a promotional mix- Advertising, Public relations, Sales promotions and Direct Marketing- to create a singular, high visibility experience for the consumers.
 
In MBA in Event Management and PR a student can learn a lot of things which include basic requirements for organizing the event like budgeting, scheduling, site selection, acquiring necessary permit & licensees , coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and risk management

Course Curriculum

Year 1

  • Organizational behavior
  • Economics for Managers
  • Marketing Management
  • Quantitative techniques for management
  • Information technology
  • Business communication
  • Behavioral science
  • Foreign business language
  • Human resource management
  • Accounting and finance for managers
  • Research methodology
  • Legal aspects of business
  • Production and operations management

Year 2

  • Business environment and Strategic management
  • Elective
  • Summer internships
  • Business communication
  • Behavioral Science
  • Dissertation
  • Public relations
  • Fundamentals of photography
  • Tools and techniques in business relations
  • Visualization in events and PR
  • Corporate communication
  • Media production and set design
  • Client servicing and account planning
  • Production, coordination and budgeting in event management

Admissions Closing Soon for 2017 Batch:
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Average Fees (In Lacs  )

Year wise Fees Bifurcation

First Year
Second Year

Average Fees by Location

5.4 L Delhi NCR
4.3 L Karnataka
4.1 L Gujarat
3.3 L Maharashtra

Latest Developments

16-Jan-2019
IIFT 2019 Result declared at tedu.iift.ac.in

There is finally a fresh air of relief for the students who were waiting for IIFT 2019 Result for quite a long time now as the Indian Institute of Foreign Trade (IIFT) has declared the result on its official website tedu.iift.ac.in yesterday.

11-Jan-2019
IIFT 2019 Result will be declared on this date

Indian Institute of Foreign Trade (IIFT) will release the result of recently held IIFT 2019 on January 15, 2019, by 01:00 PM onwards as per the previous notification provided by the conducting authority. The candidate who has appeared for IIFT 2019 conducted on December 2, 2018, across the country can visit the official website iift.edu to download their respective scorecards.

11-Jan-2019
SNAP 2018 Result announced on snaptest.org

Symbiosis International (Deemed University) (SIU) has finally announced the result of Symbiosis National Aptitude (SNAP) Online Test 2018 on its official website snaptest.org. SNAP 2018 examination was held earlier on December 18, 2018, and candidates who have appeared for the examination are advised to visit the official website to download result and view the scorecard.

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