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Event Management and Public Relations
MBA [ Master of Business Administration ]
In recent years, the number of entertainment and community events subsided by interested advertisers has increased. They apparently recognize this as a new media which allows them to directly connect to the audience in a different way who are bombarded by thousands of commercials on a daily basis. An event management can enhance and link other elements of a promotional mix- Advertising, Public relations, Sales promotions and Direct Marketing- to create a singular, high visibility experience for the consumers.
In MBA in Event Management and PR a student can learn a lot of things which include basic requirements for organizing the event like budgeting, scheduling, site selection, acquiring necessary permit & licensees , coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and risk managementIn recent years, the number of entertainment and community events subsided by interested advertisers has increased. They apparently recognize this as a new media which allows them to directly connect to the audience in a different way who are bombarded by thousands of commercials on a daily basis. An event management can enhance and link other elements of a promotional mix- Advertising, Public relations, Sales promotions and Direct Marketing- to create a singular, high visibility experience for the consumers.
In MBA in Event Management and PR a student can learn a lot of things which include basic requirements for organizing the event like budgeting, scheduling, site selection, acquiring necessary permit & licensees , coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and risk management
Course Curriculum
Year 1
- Organizational behavior
- Economics for Managers
- Marketing Management
- Quantitative techniques for management
- Information technology
- Business communication
- Behavioral science
- Foreign business language
- Human resource management
- Accounting and finance for managers
- Research methodology
- Legal aspects of business
- Production and operations management
Year 2
- Business environment and Strategic management
- Elective
- Summer internships
- Business communication
- Behavioral Science
- Dissertation
- Public relations
- Fundamentals of photography
- Tools and techniques in business relations
- Visualization in events and PR
- Corporate communication
- Media production and set design
- Client servicing and account planning
- Production, coordination and budgeting in event management
Average Fees (In Lacs )
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